7-Eleven Inc., Irving, Texas, unveiled Southland Reserve, an unique new personal label drink designed to honor the model’s wealthy heritage, it says. Crafted to ship daring flavors with a easy, refreshing style, 7-Eleven has teamed up with AriZona Drinks, Woodbury, N.Y., to introduce the brand new line of chilly brew teas.
Since 1927, 7-Eleven has been on the forefront of innovation — bringing clients what they need, when and the place they need it, from the primary self-serve soda fountain to espresso in to-go cups, the corporate says. Immediately, 7-Eleven is constant this legacy of innovation with the introduction of Southland Reserve and its 4 chilly brew tea flavors: Candy Tea, Unsweet Tea, Peach Tea and Lemon Tea.
Accessible at 7-Eleven, Speedway and Stripes shops nationwide, this new beverage line pays tribute to the corporate’s origin story because the world’s first comfort retailer, based in 1927 as Southland Ice Firm, underneath Southland Company, earlier than the 7-Eleven identify was coined in 1946, it notes. The Southland Reserve Chilly Brew tea packaging design even pays tribute to 7-Eleven’s wealthy historical past, that includes imagery impressed by a Fifties-era picture of the comfort retailer giving a visible reminder of the model’s deep-rooted legacy in comfort retail, the corporate says.
“This launch of Southland Reserve Chilly Brew tea celebrates the legacy of 7-Eleven and the loyal clients who’ve made us who we’re right this moment,” mentioned Nikki Boyers, vice chairman of personal manufacturers at 7-Eleven, in an announcement. “With this lineup, we’re bringing collectively the perfect of the previous and the current, delivering a drink that’s each nostalgic and refreshingly new.”
Don Vultaggio, Chairman and founding father of AriZona Drinks, added: “At AriZona, we’ve at all times been keen about bringing high-quality, great-tasting drinks to our clients. Working with 7-Eleven to create Southland Reserve Chilly Brew tea was a pure match. By combining our experience in chilly brewing with 7-Eleven’s deep-rooted legacy, we’ve crafted a refreshing and flavorful tea that we all know clients will love.”
Southland Reserve Chilly Brew teas can be found in 16-ounce bottles and crafted utilizing gravity-based filtration and chilly steeping course of, the corporate says. The black and inexperienced tea leaves are sourced from Argentina, Indonesia and Kenya and steeped for an prolonged interval to make sure an fragrant taste with out bitterness, it provides.
