On the coronary heart of all craftsmanship, is the spirit of play. The need to excellent one’s craft has roots in first a real appreciation of its inherent magnificence, after which an additional curiousity in understanding the materiality of the commerce, understanding all of the ‘how’s and ‘why’s. Tod’s Gommino has lengthy been an icon of this pure spirit, not simply embodying pleasure in its make, but additionally merely in its wake. That is what the Italian Diaries is all about; within the newest marketing campaign for the Gommino, 5 younger abilities discover themselves in entrance of the digicam lens, comfortable as portraits seize and archive their love for his or her varied creative pursuits — every a recent expression of the Gommino’s timeless, jubilant magnificence.
That includes the signature rubber pebble sole, the Gommino in its newest evolution is accessible within the wealthy textures of suede or calf leather-based, provided within the model’s pure hues in addition to a palette of daring colors of yellow, gentle blue, and orange.
This modern vibrancy of the legacy silhouette is expanded within the charming visible narrative of the marketing campaign. Overlooking the rolling hills of Tuscany, famend photographer Oliver Hadlee Pearch sits with actress and singer Ella Bleu Travolta, musician Lennon Gallagher, author and director Stella Banderas, mannequin and artist Roberto Rossellini and singer and actor Leo Gassmann in historic residence Villa Talamo. The combo of black-and-white with vibrant photos seize self-confidence and the vitality of Italian life-style, the contrasting timelines of the setting and people a commentary on the essence of heritage as a dwelling, evolving power — learn on for a sequence of brief interviews that uncover how every expertise is testomony to Tod’s and the Gommino’s timeless enchantment.
This marketing campaign celebrates Tod’s iconic Gommino and the essence of latest Italian life-style. What impressed you most about your expertise with the model, and what does it imply to you to be a part of this story?
Leo Gassmann: The marketing campaign was shot in a typical Tuscan farmhouse by the ocean. The individuals who labored on the marketing campaign had been all nice professionals, and I instantly felt at dwelling. Even my colleagues, whom I had the pleasure of assembly for the primary time due to this marketing campaign, had been all particular individuals I’ll at all times carry in my coronary heart. What impressed my probably the most was the model’s nice potential to create a way of household and belonging.
The Gommino idler is an emblem of timeless magnificence that transcends developments and fits each era. Do you might have a private connection to it? How do you incorporate it into your on a regular basis fashion?
Roberto Rossellini: I might simply put on the loader as an on a regular basis shoe. Very comfy but additionally has a way of magnificence. I might put on it with some denims and a pleasant shirt on a daily day. If I used to be going out, I might pair it with a pleasant go well with.
Italian life-style is synonymous with easy stylish and a deep appreciation for high quality and craftsmanship. What points of the Italian life-style resonate most with you, and the way do they affect the best way you life and costume?
Stella Banderas: There’s an ease and magnificence to Italian fashion I actually admire. It feels polished and refined however by no means pressured. There’s no have to overcomplicate something. There’s an air of informality that I like. This performs out within the Italian life-style generally and that’s one thing I hope I embody in each fashion and way of life.
You all come from households with sturdy ties to the worlds of artwork, cinema, and music. How has this heritage influenced your relationship with style and your private fashion?
Ella Bleu Travolta: Rising up, my mother and father at all times supported me, my fashion and any endeavour that I wished to do. This allowed me to take affect from totally different types and issues I noticed round me. I grew up watching and listening to quite a lot of basic movie and music which gave me such a powerful appreciation and love for a extra timeless fashion whereas additionally including in lovely fashionable designs which I feel Tod’s does very very effectively.
Your era is redefining magnificence, mixing heritage with innovation. How do you think about the way forward for style, and what position do you assume craftsmanship performs in luxurious at this time?
Lennon Gallagher: I feel style will at all times take inspiration from the previous, like now lots of people my age are drawing from the 90s and early 2000s whereas nonetheless having modernity. My era positively aren’t simply in search of issues that look cool however are going to final a very long time and that’s the place craftsmanship will play an enormous position in the way forward for style.
This text first appeared in Men’s Folio Malaysia.
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