BODYARMOR Sports activities Drink introduced an official rebirth of the sports activities drink model. With a refreshed visible identification, together with a brand new wordmark, daring packaging and first-ever model icon, this milestone marks practically 15 years since BODYARMOR stepped onto the scene and redefined the sports activities drink class.
The official roll out begins this month and modernizes BODYARMOR’s look whereas reinforcing its dedication to actual elements, innovation, and better-for-you hydration. Alongside the brand new visible identification is the launch of “Select Higher,” an built-in master-brand marketing campaign that celebrates athletes and shoppers who problem the established order to grow to be higher day by day.
The model transformation is rooted in 4 key areas:
• Fashionable appear and feel
• Simplified design to showcase the truth of elements
• Differentiated portfolio
• Bringing boldness and vitality again to the normal sports activities drink class
“BODYARMOR entered the market in 2011 because the challenger model, and rapidly redefined the sports activities drink class,” mentioned Tom Gargiulo, chief advertising and marketing officer at BODYARMOR, in a press release. “Through the years, the panorama has developed however our DNA stays the identical ― daring, genuine, and unapologetically actual. This new visible identification is not only a couple of recent look, it’s about reinforcing who we’re and the place we’re headed. We’re elevating the bar as soon as once more, delivering a model and product line-up that fuels the subsequent era of athletes and hydration-conscious shoppers.”
To have a good time this historic milestone for the model, BODYARMOR is launching its largest nationwide marketing campaign in model historical past, titled ‘Select Higher,” that includes BODYARMOR famous person athletes together with Connor McDavid, Sabrina Ionescu, Joe Burrow and CeeDee Lamb.
The brand new marketing campaign shines a highlight on senseless routine being in contrast with a treadmill going nowhere, a dystopian outlook on holding issues as they’re. Via the brand new spot, BODYARMOR champions how higher solely occurs when one breaks free from the established order and opens as much as new prospects, a world of utopic potential, the corporate says. “Select Higher” is a rallying cry to make extra thought of choices to assist make in the present day higher than yesterday, and that features how we select to hydrate, it provides.
“I really like working with a model that doesn’t all the time observe the norm and enjoys pushing the boundaries,” mentioned Connor McDavid. “BODYARMOR is consistently discovering methods to vary the sport, and this new rebranding and marketing campaign displays that.”
The spot was developed as a part of a artistic partnership between BODYARMOR and Cartwright, and orchestrated by multi-award-winning commercials director Noam Murro.
“Once we began the work with BODYARMOR, we wanted to discover a distinctive white house in a really cluttered class, and we did. Different manufacturers are exalting the champion the place we’re speaking to the on a regular basis client and asking what’s proper for them,” mentioned Keith Cartwright, founder and chief artistic officer of Cartwright, in a press release. “With this marketing campaign, we’re encouraging shoppers to query their routines. Are they mindlessly following the herd, or thoughtfully selecting what’s finest for his or her our bodies? BODYARMOR stands out in a crowded market by asking these vital questions and providing better-for-you hydration with pure elements. Our ‘Select Higher’ marketing campaign empowers shoppers to make knowledgeable choices and obtain higher outcomes.”
“Select Higher” marks the most important advertising and marketing marketing campaign and media spend in BODYARMOR historical past with activation throughout nationwide TV, digital artistic, streaming, out-of-home, and social media extensions.
