The Finnish Lengthy Drink, the Finnish-inspired spirit model, is including a Zero Sugar Selection Pack to its product lineup. The gathering options a mixture of 4 Citrus, 4 Peach, and 4 Pineapple cans—every with zero sugar, zero carbs, and 99 energy in every 12-ounce serving.
They’re additionally making one factor very clear: this isn’t a seltzer.
“Since we launched in 2018, we’ve had a whole lot of 1000’s folks publish, remark, or mistakenly inform their buddies that Lengthy Drink is their favourite seltzer,” stated Sakari Manninen, one of many Finnish co-founders of The Finnish Lengthy Drink, in an announcement. “However right here’s the factor: we’re not a seltzer. We’re a protracted drink.”
Whereas the model has politely smiled and nodded their means by numerous seltzer slip-ups through the years, they’re placing their Finnish foot down and ensuring followers outdated and new know to do the identical.
So what’s the distinction? The lengthy drink is a top-selling class of alcohol in Finland, its roots relationship again to the 1952 Summer season Video games in Helsinki and the creation of a revolutionary new liquor drink that was each scrumptious and quick to serve, the corporate says.
Lengthy Drink launched its Zero Sugar Citrus taste in 2019, and it shortly turned a go-to for followers who wished one thing mild and refreshing, it provides. At 0% sugar and canned at 5% ABV, the Zero Sugar Selection Pack builds on that reputation with two new flavors solely out there inside the pack: Zero Sugar Peach and Zero Sugar Pineapple.
“Drinkers have been asking us for Zero Sugar variations of our Peach and Pineapple flavors, and so the Zero Sugar Selection Pack was born,” Manninen stated. “We all the time hearken to what our customers demand.”
