Brown-Forman Corp., Louisville, Ky., introduced the profitable completion of its Request for Proposal (RFP) course of for portfolio distribution in choose markets throughout america. The corporate named new distributors for 13 markets, a transition that can contain seven new distributor organizations. The corporate will keep its present distributor community within the remaining markets the place the RFP was performed.
These rigorously thought of selections underscore Brown-Forman’s enduring dedication to make sure its manufacturers have the dedication, focus, funding and route-to-market capabilities wanted to reach the more and more dynamic beverage alcohol business, the corporate says.
“This milestone marks an thrilling evolution in our U.S. technique, constructing upon our dedication to raise our premium spirits portfolio and attain shoppers in impactful methods,” mentioned Michael Masick, govt vp and president of Americas at Brown-Forman, in a press release. “This course of has enabled us to evolve current relationships, kind new ones, and, in each occasion, align round a typical imaginative and prescient for Brown-Forman manufacturers and a method to attain our collective aspirations.”
Robinson Brown IV, senior vp and managing director of USA & Canada at Brown-Forman, added: “That is Brown-Forman’s first vital change to our U.S. route-to-consumer panorama in additional than 60 years. These selections had been taken with nice thought and care, and we consider they are going to deliver super alternatives for development within the years and many years to return. Collectively, we are going to share Brown-Forman’s iconic household of manufacturers with shoppers throughout the U.S., fueling accelerated momentum and reaching new ranges of success.
“I’d additionally like to acknowledge and thank all of our distributors, whose dedication and experience through the years have been foundational to establishing Brown-Forman’s sturdy presence throughout these markets,” Brown continued. “Although {our relationships} could also be evolving, their dedication and laborious work have been instrumental in constructing the sturdy basis upon which this subsequent chapter of development can be constructed.”
Introduced as we speak, the next distributors will, starting Aug. 1, characterize the Brown-Forman portfolio of manufacturers within the states listed:
• Johnson Brothers: Indiana, Minnesota, Nebraska, North Dakota, South Dakota, and Texas
• Southern Glazer’s Wine & Spirits: Louisiana and New York; Continued alignment in Arkansas, Kansas, Massachusetts, Missouri, and Rhode Island
• Columbia Distributing: Washington
• Keg-1 River Metropolis: Kentucky
• Oklahoma Spirits Alliance, a partnership with Capital, LDF, & Fisher 59 Distributors: Oklahoma
• Reyes Beverage Group: Hawaii; California (introduced February 2025, efficient Might 2025)
• Specialty Imports: Alaska
These distributor companions had been chosen for his or her confirmed observe information, sturdy capabilities, and shared dedication to speed up development of Brown-Forman’s iconic manufacturers. As well as, on account of the reshaping of the corporate’s U.S. distributor relationship panorama, Breakthru Beverage Group (BBG) will change into the corporate’s largest nationwide distributor accomplice, protecting 14 key markets throughout the U.S. and Canada.
This announcement marks the conclusion of Brown-Forman’s RFP course of for the U.S. open states.
