Lipton unveiled its most important model transformation in additional than a decade: a world rebrand that introduces a contemporary visible identification, revitalized packaging and an expanded product portfolio.
Since its founding in 1890, Lipton has enabled tea to be accessible for everybody and now’s a staple of the American pantry. At this time, that mission lives on with a renewed objective, impressed by a daring new look. The model’s recent identification bridges heritage and modernity whereas honoring its signature yellow, impressed by the solar, and its recognizable crimson badge, the corporate says. Greater than only a facelift, the rebrand alerts a reinvigorated dedication to assembly evolving tastes, life, and wholesome residing targets throughout generations, it provides.
On the coronary heart of this transformation is a brand new rallying cry: “We Select Tea.” Greater than a inventive platform, it’s a life-style assertion, one which embraces mindfulness, connection, and intentional residing. It repositions tea as a day by day ritual that nourishes physique, thoughts, and soul. Backed by greater than a century of experience, Lipton continues to guide with a trusted portfolio of sizzling and iced teas that mix heritage with innovation, making each sip a possibility to pause, join and replicate, the corporate says.
Lipton not too long ago expanded its signature tea assortment to seize the morning tea event with the debut of two iconic blends: English Breakfast and Earl Gray. With nationwide availability, these new flavors spherical out the model’s presence within the black tea class.
This summer time, Lipton additionally will roll out a brand new line of fruit and natural teas, in addition to increasing choices of decrease and 0 sugar iced tea powders. The expanded portfolio is crafted to assist a variety of diet necessities, taste preferences, routines, and rituals.
Including momentum to this new period, the Meals and Drug Administration introduced a serious replace within the new yr to its definition of “wholesome,” formally together with 100% tea constructed from Camellia sinensis for the primary time. Lots of the model’s hottest teas, reminiscent of Yellow Label Black Tea, Unsweetened Iced Tea, Chilly Brew, Unflavored Inexperienced Tea, and the brand new English Breakfast and Earl Gray, now are formally acknowledged as a “wholesome” a part of the day by day American food plan.
“Tea is changing into greater than only a beverage ― it’s a part of a day by day ritual of self-care that nurtures each physique and thoughts,” mentioned Racquel Harris Mason, president of LIPTON Teas and Infusions North America, in a press release. “We’re proud that a lot of our teas now meet the FDA’s new definition of ‘wholesome,’ reaffirming what we’ve at all times identified: tea is an easy, scrumptious approach to assist general wellness. As we proceed to innovate and broaden our choices of each cold and warm teas, we’re making it simpler than ever for shoppers to prioritize taste, well being, and themselves, one cup of tea at a time.”
