Michelob ULTRA is reaffirming its long-term dedication to the world’s hottest sport because the Official Beer Sponsor of the FIFA Membership World Cup 2025, going down in the USA from June 15 to July 13.
As a part of this sponsorship, Michelob ULTRA is bringing the joy of the event to life by means of one-of-a-kind model experiences, in-stadium and on-premise activations, tournament-inspired packaging at retail and brand-new artistic that includes a few of the sport’s largest stars, together with Michelob ULTRA’s world ambassador Lionel Messi.
“This summer time Michelob ULTRA will proceed our legacy of uniting beer and sports activities to create unforgettable moments of celebration for followers throughout the nation,” mentioned Ricardo Marques, senior vice chairman of promoting for Michelob ULTRA, in a press release. “We’re within the golden age of soccer in the USA, and Michelob ULTRA has the distinctive privilege of being within the fingers of the game’s most passionate followers throughout this summer time’s FIFA Membership World Cup and when the USA hosts the 2026 FIFA World Cup. We now have strong plans to leverage this unimaginable second in sport by elevating the fan expertise by means of this highly effective partnership.”
To assist formally kick-off the event, Michelob ULTRA is revealing a brand-new advert, titled “Superior Lodge,” starring Messi. Beginning this month, shoppers internationally will have the ability to watch Messi use his superior abilities to navigate round obstacles in an effort to safe an ULTRA, as a result of everybody is aware of pleasant competitors is extra fulfilling when there’s Michelob ULTRA on the road.
Michelob ULTRA’s marketing campaign additionally will embody limited-edition packaging, aluminum bottle and might designs that commemorate a summer time of sporting competitors, star-studded out-of-home that includes prime gamers and property in-stadium, at retail and on-premise in assist of the event.
The model’s latest innovation, Michelob ULTRA Zero, additionally will share the highlight with in-broadcast integrations, on-premise at bars and eating places throughout the nation and a presence in-stadium.
Michelob ULTRA’s assist of FIFA Membership World Cup is a continuation of the model’s dedication to soccer in the USA and across the globe, with its long-term sponsorship spanning all main worldwide tournaments within the U.S. over the following 4 years, together with the FIFA World Cup 2026 and the Olympic Video games LA 2028. Via its portfolio of manufacturers, Anheuser-Busch additionally helps the U.S. Males’s and Girls’s Nationwide Groups, the Mexico Males’s and Girls’s Nationwide Groups and proudly options Lionel Messi as a world model ambassador.
