Bulletproof unveiled a daring rebrand that marks its subsequent chapter. The evolution displays Bulletproof’s journey from its biohacking roots to a contemporary espresso firm centered on making wellness easy, scrumptious and accessible, the corporate says.
The rebrand indicators a major shift as Bulletproof turns into a premium espresso model grounded in stability, readability and goal, it provides.
As a part of the rebrand, Bulletproof is introducing all-new packaging throughout its whole espresso portfolio beginning this month. The up to date look options clear visuals, intuitive profit callouts, and a extra premium, elevated really feel, the corporate says.
Past design, the model additionally has refined its language and tone to be extra approachable and benefit-driven — grounded in its core values of curiosity, concord, competency and ease, it explains.
Bulletproof’s refreshed visible id is led by its signature Resilient Orange, a daring and energizing coloration chosen to strengthen the heat and momentum behind each sip, it provides. Alongside the rebrand, the model additionally will debut new product innovation within the coming weeks.
As a part of its rebrand, Bulletproof is simplifying its espresso lineup with new packaging: the Artisan line in black, centered on style and clear substances, and the Enhanced line in white, that includes purposeful blends for vitality, focus and intestine well being like The Excessive Achiever, The Maximizer, and the upcoming Enlightener. Enhanced choices additionally embrace Espresso + Collagen and Butter Espresso Pods in Okay-Cup format.
This rebrand underscores Bulletproof’s perception that it is not nearly what’s within the cup, it’s about the way it lifts you up, the corporate says.
The rebranded espresso portfolio will likely be obtainable nationwide beginning this month at bulletproof.com, Amazon, Complete Meals, Sprouts and choose Goal and Kroger shops. The remaining portfolio together with MCT oils, collagen, dietary supplements and extra, will comply with with new packaging this fall.
