Suntory International Spirits introduced the nationwide launch of -196 (pronounced “minus one-nine-six”), a vodka seltzer that brings daring, whole-fruit taste and Japanese ingenuity to the ready-to-drink (RTD) class.
-196 launched a brand new Strawberry taste made with complete fruit taste, premium vodka and simply three grams of sugar. This vibrant addition enhances current everlasting flavors: Lemon, Grapefruit and Peach, the corporate notes.
Strawberry embodies the essence of -196, a crisp, fruit-forward expertise that tastes like a juicy, sun-ripened strawberry with no aftertaste providing a harmonious stability between sweetness and tartness, with a crisp, clear end, the corporate says.
Like each -196 vodka seltzer, Strawberry is rigorously crafted utilizing Suntory’s proprietary Freeze Crush Infusion (FCI) course of — a way rooted in Japanese craftsmanship that flash-freezes the entire fruit in liquid nitrogen at precisely -196 levels Celsius, crushes it after which infuses it into premium vodka to seize final style, it notes. The result’s a singular seltzer that captures the complete essence of an actual complete fruit — juice, peel, oils for complete fruit taste, it provides.
“-196 shouldn’t be a typical canned vodka seltzer; it’s a celebration of Japanese ingenuity, and a tribute to what’s attainable when innovation and intention meet,” mentioned Carol Robert, managing director of U.S. ready-to-drink at Suntory International Spirits. “With our nationwide launch and the addition of Strawberry, we’re audaciously charting new territory throughout the RTD class within the U.S. and redefining what actual fruit-forward refreshments ought to style like.”
Along with Strawberry, the next flavors comprise the everlasting lineup:
Lemon: Shiny lemon zest with a tart edge and refined sweetness.
Grapefruit: Punchy, bittersweet citrus layered with delicate floral notes and a clear, dry end.
Peach: Juicy yellow peach with comfortable florals, brilliant acidity, and a barely tart snap on the end.
-196 vodka seltzer is offered in single taste four-packs and eight-can selection packs. Every single-flavored 4 pack has a prompt retail value of $10.99 and $19.99 for the eight can selection packs.
www.us.minus196.com
