Mountain Dew, a model of PepsiCo, Buy N.Y., introduced the launch of Thirst Guards to carry ice-cold refreshment on to shoppers at key lake locations nationwide.
Led by multi-award-winning nation music famous person Cole Swindell, the marketing campaign kicks off July 4th weekend and options on-demand supply companies and on-land takeovers to maintain coolers filled with Dew to ship an energizing summer season expertise for adventure-seeking followers, the corporate says. Mountain Dew Thirst Guards program tackles summer season’s greatest occasion emergency — the empty cooler — by deploying Mountain Dew-branded Sea-Doos to carry daring, thirst-crushing refreshment on to boaters and lake-goers at Lake of the Ozarks, Mo., it provides.
On July 5 and 6, shoppers with empty coolers can textual content (803)-MTN-DEWS and ship their location for an emergency supply of ice-cold Mountain Dew, whereas provides final.
Swindell, a long-time Mountain Dew fan, will lead the Thirst Guards, making shock deliveries to followers close to MarineMax Osage Seashore at Lake of the Ozarks on Sunday, July 6. This genuine partnership comes on the heels of Swindell’s new studio album, Spanish Moss, and showcases the pure connection between the nation star’s carefree and energetic way of life and the adventurous model ethos Mountain Dew is understood for, it says.
“Nothing kills the vibe quicker than an empty cooler — that is why the Mountain Dew Thirst Guards are right here to avoid wasting the summer season, maintaining you stocked up and the nice instances rolling,” stated Michael Smith, vice chairman of flavored CSD advertising and marketing at PepsiCo Drinks U.S., in an announcement. “We have tapped considered one of our greatest followers, nation music famous person Cole Swindell to steer the Thirst Guards and shock followers at Lake of the Ozarks July 4th weekend with ice chilly DEW, Pit Vipers and extra.”
Swindell added: “I’ve all the time been an enormous fan of Mountain Dew, so I am hyped to steer the Mountain Dew Thirst Guards and assist preserve the occasion going July 4th weekend. Catch me at Lake of the Ozarks filling up coolers, passing out Pit Vipers and blasting my new music — a perfect summer season day.”
Past Lake of the Ozarks, the Thirst Guards additionally will take over Lake Travis, Texas, Miller Seashore, Ind. and Myrtle Seashore, S.C. with on-land seashore stations full of ice-cold Mountain Dew, creating an unmatched refreshment expertise and maintaining legendary summer season pleasure going all weekend lengthy.
Journey seekers additionally will spot the newest Mountain Dew Drop, the model’s limited-edition merchandise collaboration program — a pioneering partnership with Pit Viper that includes two limited-edition sun shades colorways on the Thirst Guards. Every pair options laser-engraved Mountain Dew brand detailing and hand-applied splatter paint accents. The designs are straight impressed by probably the most iconic Mountain Dew taste expressions: Traditional Inexperienced representing the unique Mountain Dew with refreshing, citrus-forward coloration cues, and Mountain Dew Baja Blast bringing tropical lime taste and sun-faded turquoise warmth, the corporate says.
The unique assortment can be accessible for buy whereas provides final beginning Wednesday, July 16 solely on TikTok Store.
