Bonterra introduced the launch of Ranch Wine, a daring, trio of calmly effervescent, lower-ABV choices.
Created from sustainably grown California grapes, Ranch Wine delivers vibrant, flavorful blends crafted for pouring over ice, dressing with fruit, or sipping chilled, the corporate says. With no added flavors, it’s obtainable in three blends: Pineapple Key Lime, Strawberry Hibiscus and Chillable Cherry Wild Raspberry.
The title Ranch Wine nods to Bonterra’s residence ranch in Mendocino County, California and winks on the rising recognition of drinks assembly at present’s rising thirst for relaxed, no-fuss refreshment, it notes.
“With Ranch Wine, we noticed a chance to reimagine the position wine can play — vibrant, flavor-forward, and at residence in a cooler stuffed with seltzers and sodas,” mentioned Kate Herbert, Bonterra’s senior director of promoting, in an announcement. “Survey knowledge present that LDA Gen Z is the primary cohort to maneuver away from grape varietal as a prime buy driver when contemplating wine, as an alternative gravitating to phrase of mouth, decrease alcohol, and match for informal events. Ranch Wine — named for taste, not conventional wine varietals — meets these wine followers the place they’re.”
Crafted by award-winning Bonterra winemaker Margaret Leonardi-Pruett, Ranch Wine is obtainable at choose nationwide retailers together with Sprouts, Albertsons, Safeway, and Complete Wine & Extra, with Goal and others to comply with, the corporate says.
www.bonterra.com
