O’Neill Vintners & Distillers, Larkspur, Calif., an authorized B Company, boldly entered the fast-growing practical beverage market with the launch of Catalyst, an power drink designed for in the present day’s health-conscious shopper, it says.
This strategic growth marks a pivotal second for the family-owned group, evolving its portfolio past wine and spirits to enter the intersection of power drinks and practical beverage, the corporate notes.
The U.S. practical beverage market is seeing robust development, significantly within the power and sports activities drinks classes, with the phase increasing by 15.4% this 12 months, in line with the corporate. Catalyst is getting into this market to fulfill evolving shopper preferences for more healthy, great-tasting power drinks that mix reasonable caffeine with low-to-no sugar and added pure nutritional vitamins and dietary supplements, it says. Catalyst aligns with these preferences, providing 120 mg of caffeine, 10 energy, zero sugar and no synthetic sweeteners, colours or flavors, it notes.
Catalyst delivers sustained efficiency, with out the sugar load or “spike and crash” impact, via a components of nootropics that work synergistically to sharpen focus, improve psychological readability and maintain cognitive efficiency, the corporate says. Powered by plant-based caffeine and fortified with important nutritional vitamins B12 and B6, Catalyst additionally helps elevated metabolism and pure power manufacturing, it provides.
“Our aim with Catalyst is to supply an power drink that doesn’t compromise on well being, taste, or efficacy,” stated Jeff O’Neill, founder and CEO of O’Neill Vintners & Distillers, in a press release. “We’re proud to introduce a product that embodies our dedication to innovation and high quality.”
Housed in a glossy, fashionable can, Catalyst is on the market in six flavors, SuperBerry, PomPower, Grapefruit Frost, Fruit Fusion, Citrus Spark and Orange Dream, at a value of $32.99 for a 12-pack and $2.99 for a single 12-ounce can. Catalyst will be bought on-line at drinkcatalyst.com or at choose retailers.
