Indoor pickleball franchise The Picklr introduced a brand new partnership with PRIME Power, formally naming the beverage model because the Official Power Drink of The Picklr. The partnership marks a big milestone for The Picklr, because it pairs the franchise with one of the recognizable vitality drink manufacturers.
As The Picklr scales its international footprint and participant group, PRIME Power will function an in-club unique, bringing its high-performance drinks on to the courts. The vitality model will likely be featured throughout The Picklr’s nationwide community of golf equipment by way of branded courtside signage, unique product placement and built-in digital content material, bringing a brand new layer of efficiency assist and model expertise to each membership go to, it says.
“Lots of our members are already PRIME Power followers, and now it will likely be part of their on a regular basis expertise at The Picklr,” mentioned James Hurlock, chief model officer of The Picklr, in a press release. “This partnership brings collectively two game-changing manufacturers, reshaping how individuals interact with efficiency and group. Our gamers carry ardour and depth to the courtroom every single day, and PRIME Power displays that very same drive. Collectively, we’re constructing greater than a sport; we’re creating a life-style.”
PRIME shared: “Pickleball is rising quick, and so is the demand for vitality that helps efficiency. PRIME Power delivers 200 mg of caffeine, zero sugar, and daring taste —crafted for adults 18 and up — now accessible at The Picklr to gas gamers on and off the courtroom.”
The partnership kicks off instantly, with a social media giveaway, hosted on The Picklr’s Instagram Channel, freely giving two one-year provides of PRIME Power to 2 of their followers who enter to win. Moreover, the partnership will embody co-branded occasions, promotions, and unique content material rolling out this 12 months throughout social media and at choose Picklr areas.
With greater than 100 golf equipment working or in growth throughout america, The Picklr has emerged because the dominant indoor pickleball franchise, providing premium services, skilled teaching and a vibrant group for gamers of all ages and talent ranges. Partnering with PRIME Power additional strengthens The Picklr’s dedication to delivering a performance-forward, lifestyle-driven expertise, on and off the courtroom, it says.
