As a lot as I take pleasure in listening to throwback hits from my coming-of-age years, I’ve at all times had that craving to remain in tune with up-and-coming music artists. Nonetheless, flipping by stations could make it onerous to know who you’re listening to if you wish to hear extra. With at this time’s digital music apps, new artist and music discovery is far simpler, however music consumption isn’t the one market the place digital options are introducing shoppers to new merchandise.
Tinuiti just lately launched its “2025 Meals and Beverage Advertising Research,” which addresses a number of matters like tariffs, synthetic intelligence (AI) and the way shoppers uncover new merchandise. Tinuiti surveyed 1,005 grownup U.S. meals and beverage customers in addition to 200 director stage and above meals and beverage advertising and marketing professionals in June 2025.
“Requested to establish the place they recall first seeing or listening to a couple of new prepackaged meals and beverage product that they later went on to buy, the shares of customers choosing grocery retailer apps, social media, in-store shows or indicators, and tv have been practically equivalent, with grocery retailer apps narrowly successful out above the remainder,” the research states.
The outcomes confirmed grocery retailer apps because the best choice, with 32% itemizing the digital answer, with social media, in-store shows or indicators, and TV (not together with streaming movies) in a three-way tie at 30%.
The analysis, although, additionally confirmed a generational divide when it comes to new product publicity. When asking survey-takers, “the place do you recall seeing or listening to a couple of new prepackaged meals or beverage product that you simply later went on to buy up to now 12 months?” 41% of Gen Z respondents said social media, nevertheless, solely 13% of child boomers listed the supply.
With regards to which social media platforms shoppers are utilizing, the generational divide remained intact.
“Fb received out because the social media platform that respondents mostly uncover new meals and beverage merchandise on, adopted by YouTube and TikTok,” the research states. “However whereas Fb is the best choice for millennials and older respondents, it’s a distant third behind TikTok and YouTube amongst Gen Z.”
In reality, 41% of child boomers said “Not one of the above” amongst social media platforms that they most frequently uncover new prepackaged meals or beverage merchandise.
One other divide the survey discovered was which social media platforms that meals and beverage entrepreneurs point out are the simplest at reaching shoppers.
“By comparability, entrepreneurs chosen YouTube as the simplest social media platform for reaching prospects, adopted by TikTok and Instagram,” the research states. “Fb positioned fourth, with simply 37% of entrepreneurs believing it to be a high three simplest social platform for buyer attain.
“For entrepreneurs who see their viewers as solely millennials as older, Fb fares higher, with 56% of respondents citing it as a high three social platform,” it continues. “Among the many identical group of entrepreneurs, simply 29% say the identical about TikTok.”
As entrepreneurs are tasked with new, artistic methods to get shoppers to strive new merchandise, it appears to be like like digital will play a rising function in these plans.
