The Coca‑Cola Co., Atlanta, reported second quarter 2025 outcomes. For the quarter, internet revenues grew 1% to $12.5 billion, and natural revenues (non-GAAP) grew 5%.
Income efficiency included 6% progress in worth/combine and a 1% decline in focus gross sales. Focus gross sales had been in step with unit case quantity.
“Amid a shifting exterior panorama within the second quarter, the power of our system to remain each targeted and versatile enabled us to remain on the right track within the first half of the yr,” mentioned James Quincey, Chairman and CEO of The Coca‑Cola Co., in an announcement. “We proceed to execute with a transparent intent on our priorities and are assured in our trajectory to ship on our up to date 2025 steerage and longer-term targets.”
The corporate gained worth share in complete nonalcoholic ready-to-drink (NARTD) drinks.
Moreover, the corporate offered updates on present methods what’s to return.
The corporate continued to drive client engagement, fueled by Trademark Coca‑Cola and the worldwide relaunch of the “Share a Coke” marketing campaign. Reimagined for the following era, “Share a Coke” faucets into nostalgia with customized bottles and cans to share with family and friends and serves as a reminder that Coca‑Cola is for everybody, the corporate shared.
Rolled out throughout the Trademark Coca‑Cola portfolio and amplified by related packaging, the marketing campaign returned on a bigger scale, activated with roughly 10 billion bottles and cans in additional than 120 international locations with greater than 30,000 names tailor-made to native markets. The marketing campaign contributed to single-serve transaction progress for the class, whereas Coca‑Cola Zero Sugar achieved double-digit quantity progress for the fourth consecutive quarter.
In North America, the corporate additionally launched the “That is My Style” marketing campaign for Food plan Coke, impressed by social media insights exhibiting that customers use a particular language, like “crispy” style, to precise their connection to the model. The marketing campaign contributed to progress within the quarter, marking Food plan Coke’s fourth consecutive quarter of quantity progress in North America, reinvigorating the model and including a brand new era of shoppers to its loyal following.
As a part of its ongoing innovation agenda, this fall in the US, the corporate plans to launch an providing made with U.S. cane sugar to broaden its Trademark Coca‑Cola product vary. This addition is designed to enhance the corporate’s robust core portfolio and supply extra selections throughout events and preferences.
The corporate additionally highlighted alternatives via end-to-end income progress administration (RGM) capabilities.
The Coca‑Cola system’s RGM technique helps to make sure it has the proper merchandise, in the proper packages, on the proper worth factors, in the proper channels, with the proper messages to fulfill client wants, it says.
The corporate, in partnership with its bottling companions, is remodeling its trove of knowledge into segmented insights to determine new alternatives available in the market and create extra transactions on the level of sale. For instance, throughout the juice drinks class, the corporate has added greater than 130 million transactions year-to-date by specializing in lower-cost single-serve choices in markets that embody Latin America and India, the place shoppers are on the lookout for industrial drinks at inexpensive costs.
Moreover, in Spain, quantity improved sequentially, partially by pairing glowing delicate drinks in an inexpensive 1.25-liter bundle with enhanced point-of-sale supplies speaking the worth and ingesting event.
The technique of using all RGM levers continues to permit the corporate to develop transactions forward of quantity and generate constructive combine advantages, which has continued for the previous a number of years.
For the three-month interval ending June 27, the corporate report that in North America unit case quantity declined 1%, as progress in glowing flavors was greater than offset by a decline in Trademark Coca‑Cola. Nonetheless, the corporate gained worth share in complete NARTD drinks, led by juice, value-added dairy and plant-based drinks.
For full yr 2025, based mostly on the present macroenvironment, the corporate expects to ship natural income (non-GAAP) progress of 5% to six%.
