FIJI Water is celebrating summer season with its new marketing campaign spotlighting its iconic supply story, the introduction of a 700-ml bottle, and a collection of limited-time presents encouraging shoppers to remain hydrated with Earth’s Best Water.
FIJI Water’s 700-ml bottle ― a slim, modern model of its beloved silhouette ― presents shoppers much more of the premium hydration they know and love, the corporate says. Its streamlined form matches simply into automotive cupholders and backpacks, making it splendid for on-the-go moments and on a regular basis comfort, it provides. The 700-ml bottle is rolling out to 7-Eleven and different retailers nationwide later this summer season and is accessible on-line at FIJIWater.com and Amazon.com.
Main the summer season festivities, Origins is a brand new multi-platform marketing campaign that brings FIJI Water’s supply story to life, with artwork design and animation by Emmy Award-winning inventive director Nadia Tzuo, identified for her work on the memorable title sequences for “The Final of Us” and “Shōgun.”
The marketing campaign pays tribute to the model’s pure origins on the islands of Fiji. Beginning with the enduring sq. bottle silhouette, every twist of the bottle traces the journey of FIJI Water from tropical rainfall ― filtered via volcanic rock ― to a protected underground artesian aquifer the place it has been sourced since 1996, it says. The finale reveals the enduring bottle alongside a message showcasing the FIJI Water distinction: Untouched by man, till you drink it.
The marketing campaign is supported by social and digital property, together with devoted fuel station and comfort retailer inventive all through america, encouraging hydration on the go throughout peak summer season months.
“We’re excited to honor our roots in Fiji with a brand new inventive tackle our supply story,” stated Clarence Chia, senior vp of promoting at FIJI Water, in an announcement. “For almost three a long time, FIJI Water has stood as a beacon of premium, trusted hydration. Nature created and perfected it, we bottled it, and we sit up for sharing FIJI Water with the world for years to return.”
Together with the brand new marketing campaign, the celebration continues with Blue Fridays, a limited-time promotion that kicked off on the Summer season Solstice and can run each different Friday via July 29, solely on FIJIWater.com. Buyers can take pleasure in unique on-line reductions, free presents with buy, and early entry to particular presents by signing up for SMS alerts at www.fijiwater.com/sms.
