Beneficiant Manufacturers, a Butterfly portfolio firm and a frontrunner in premium refrigerated drinks providing the Bolthouse Farms, Evolution Recent and SAMBAZON manufacturers, introduced it has signed a definitive settlement to amass Well being-Ade, a frontrunner and innovator in kombucha tea drinks, from non-public fairness corporations First Bev and Manna Tree Companions (Manna Tree), who will proceed on as minority shareholders in Beneficiant Manufacturers.
Following the shut of this transaction, Beneficiant Manufacturers may have 4 manufacturers (Bolthouse Farms, Evolution Recent, Well being-Ade and SAMBAZON drinks) that span the juice, smoothie, kombucha, cold-pressed, protein, espresso and different soda classes. The portfolio will likely be distributed in a various set of channels and have practically $1 billion in retail gross sales. Beneficiant Manufacturers additionally produces and sells premium refrigerated dressings underneath the Bolthouse Farms model. With vital owned manufacturing capabilities, a differentiated distribution community and a best-in-class business group, Beneficiant Manufacturers is well-positioned to ship development and innovation for retailers and shoppers alike for years to come back, the corporate says.
As health-conscious shoppers proceed to prioritize a wholesome way of life, Beneficiant Manufacturers is strongly positioned for the long run with its main manufacturers, which supply an assortment of drinks full of clear elements, together with dietary shakes and smoothies, and tremendous premium juices. Well being-Ade is without doubt one of the main manufacturers within the kombucha phase, which has been propelled lately by shopper curiosity in intestine well being merchandise; Well being-Ade’s category-leading kombuchas provide scrumptious performance powered with probiotics and immune-boosting antioxidants, the corporate says.
“Customers have fully redefined the position of drinks and it’s reshaping the long run. They’ve shifted from simply prioritizing style and thrilling flavors to on the lookout for drinks which are additionally enhanced with more healthy elements and dietary advantages,” stated Steve Cornell, CEO of Beneficiant Manufacturers, in an announcement. “With its purpose-led model and merchandise which are positioned on the intersection of scrumptious style and trendy well being developments, Well being-Ade suits completely into our platform and development technique. This thrilling addition to the Beneficiant Manufacturers portfolio will speed up our mission of inspiring extra individuals to thrive by means of the facility of vibrant diet.”
Since its founding in 2012, Well being-Ade has developed from promoting its flagship kombucha at native farmers markets into what’s now a top-selling practical beverage model within the U.S., with retail gross sales approaching $250 million yearly and merchandise in 65,000 retailers nationwide, spanning all main retail channels, the corporate says. The kombucha phase has skilled constant development over the past 5 years, and Well being-Ade is on observe to proceed rising on this increasing class, it provides. With the addition of Well being-Ade, Beneficiant Manufacturers expects to convey the advantages of scale to shoppers and retailers ― sooner and extra transformative innovation, broader availability, and extra investments to drive total class development for retail companions.
“This announcement marks a pure evolution in Well being-Ade’s journey and an thrilling milestone for the premium refrigerated beverage class,” stated Chris Lansing, CEO at Well being-Ade. “Well being-Ade and Beneficiant Manufacturers are aligned of their unwavering dedication to delivering distinctive style whereas prioritizing clear, nutritious elements. We’re excited and assured that Beneficiant Manufacturers is the appropriate platform to unlock Well being-Ade’s full potential and introduce much more individuals to the facility of gut-healthy drinks. We’re grateful to our founders who helped pioneer this class, and to First Bev and Manna Tree for his or her assist and partnership to assist us develop to the place we’re at the moment.”
Beneficiant Manufacturers was established in Might 2024 as a number one pure-play premium refrigerated beverage platform with Butterfly’s separation of Bolthouse Farms into two standalone entities: Bolthouse Recent Meals, which encompasses the legacy produce operations of Bolthouse Farms and is a number one provider of contemporary carrots, and Beneficiant Manufacturers.
“We’re large believers within the development of contemporary, practical drinks and Beneficiant Manufacturers’ deal with delivering vibrant diet to shoppers,” stated Adam Waglay, co-founder and co-CEO of Butterfly. “Buying robust, ‘gutsy’ manufacturers is a key pillar of that imaginative and prescient, and the addition of Well being-Ade to the Beneficiant Manufacturers platform demonstrates that technique in motion. We’re excited to embark on this subsequent stage of development.”
With First Bev and Manna Tree, Well being-Ade targeted on increasing distribution and profitability by means of operational excellence, innovation and model constructing, it states.
“Manna Tree’s mission is to establish, put money into, and scale firms that empower shoppers to reside higher, longer lives,” stated Steve Younger, managing accomplice of Manna Tree. “We’re proud to have partnered with Well being-Ade and its administration crew to assist the corporate’s development and growth over the past a number of years to convey the model to a spot the place much more shoppers can take pleasure in their scrumptious, practical, and good-for-you drinks. We sit up for partnering with Butterfly to gasoline Well being-Ade’s subsequent chapter.”
Kyle Wheeler, Managing Companion of First Bev, added: “From its early days at farmers markets, we acknowledged Well being-Ade’s distinctive potential and are extremely proud to have supported the enterprise from a start-up to a cornerstone model. Well being-Ade is a transformational beverage firm with an unwavering dedication to genuine innovation, high quality, and the power to construct real shopper connection round practical wellness. Changing into a part of Beneficiant Manufacturers represents the pure subsequent chapter in Well being-Ade’s outstanding development story. We sit up for the model and platform reaching even better heights.”
The transaction is topic to customary closing situations and is predicted to shut in Q3 2025. Phrases of the transaction weren’t disclosed.
