After efficiently reviving the JOLT Cola model, REDCON1 introduced the launch of JOLT Root Beer, its first taste extension of the vitality cola.
The transfer is available in response to overwhelming shopper demand and distinctive efficiency at retail, the place JOLT has rapidly established itself as one of the crucial thrilling new entrants within the practical beverage class, the corporate says.
“JOLT was all the time about being greater, bolder and unapologetically totally different,” stated Aaron Singerman, CEO of REDCON1, in a press release. “The response to our relaunch proved that the market was prepared, not only for nostalgia, however for a practical vitality cola that really delivers. Root Beer is the pure subsequent step for us: it’s a beloved, traditional taste that we’ve reimagined with JOLT’s signature kick. We’re giving followers precisely what they’ve requested for, and we’re doing it in a manner solely JOLT can.”
JOLT is obtainable nationwide by means of main retailers, together with Circle Okay, QuikTrip, HEB, Big Eagle, Household Categorical, Toot’n Totum, ShopRite, Woodman’s Markets and The Vitamin Shoppe, with further distribution expansions deliberate for 2025, the corporate notes.
www.redcon1.com
