Liquid I.V. introduced the launch of Power Multiplier Sugar-Free, an innovation designed for a brand new technology of shoppers who count on extra from their energy drinks. This hydration-first power resolution delivers a mix of pure caffeine to offer balanced power and clinically examined key substances rooted in hydration science, with out sugar, the crash or synthetic sweeteners.
Power Multiplier Sugar-Free is powered by LIV HYDRASCIENCE, the model’s proprietary hydration expertise ― supporting hydration, bodily power, focus, temper and social stamina, that includes a two-to-one ratio of L-theanine to pure caffeine in a handy, travel-ready stick.
Obtainable in two vibrant, sugar-free flavors ― Strawberry Kiwi and Blackberry Lemonade ― every stick delivers 100 mg of pure caffeine, zero sugar and no synthetic sweeteners or colours, 5 important nutritional vitamins, and 3 times the electrolytes of the main sports activities drink in a compact, travel-ready powdered format, the corporate says.
“The power class has been caught prior to now, constructed on synthetic highs, harsh crashes, and a ‘extra is extra’ mentality,” stated Mike Keech, CEO of Liquid I.V., in a press release. “Youthful shoppers are on the lookout for one thing higher, however after they get to the shelf, they’re met with the identical overly caffeinated choices. The truth is, our analysis revealed that half of Gen Z shoppers really feel conventional canned power drinks go away them anxious, irritable, drained and confused. So we listened. Power Multiplier Sugar-Free is our boldest innovation but: a hydration-first, power resolution with science-backed substances that delivers what folks really need — balanced power that tastes nearly as good because it performs.”
In a latest research, Liquid I.V. discovered that 92% of Individuals are searching for hydration, focus and balanced power with out the jitters.
“We formulated Power Multiplier Sugar-Free to deal with the undesirable negative effects widespread in at the moment’s power merchandise,” stated Sai Chaluvadi, chief R&D officer at Liquid I.V. “Our product presents a extra balanced strategy to power, with clinically examined key substances rooted in hydration science that tastes nice, with out the trade-offs folks have come to count on from conventional power drinks.”
It is not simply what’s inside that makes Liquid I.V.’s latest launch. Power Multiplier Sugar-Free stick makes use of 93% much less packaging than an aluminum canned ready-to-drink, primarily based on an Affect Examine evaluating Liquid I.V. sticks and a hypothetical state of affairs the place Liquid I.V. is bought in a liquid ready-to-drink (RTD) format. The research is proscribed to main packaging solely and manufacturing and gross sales in the USA.
“The Liquid I.V. stick alone makes the product simpler to hold, which, in accordance with our analysis, almost 70% of Individuals discover most interesting for an power drink,” Keech stated. “We selected to not launch a canned ready-to-drink product, which suggests we determined to not ship water and use much less supplies in main packaging, serving to to forestall further carbon emissions throughout transport.”
Power Multiplier Sugar-Free is now accessible at Liquid-IV.com, Amazon and Costco and will probably be accessible throughout all U.S. main retailers beginning on Aug. 31.
