Ben Stiller launched Stiller’s Soda in his hometown of New York Metropolis, introducing a beverage that’s low sugar, solely 30 energy and all-natural. The debut assortment options three nostalgic Americana flavors ― Root Beer, Lemon Lime, and Ben’s all-time favourite, Shirley Temple ― serving up classic-tasting sodas reimagined for immediately’s soda lover, the corporate says.
Shifting away from conventional sodas heavy in sugar and synthetic elements, and steering away from the crowded prebiotic and probiotic market, Stiller’s delivers on the promise that every can is rigorously crafted with all-natural elements which can be low in sugar and energy, and full of important nutritional vitamins together with B12, C, and D.
“My love of soda goes manner again, and for me it started with Shirley Temples,” Stiller mentioned in a press release. “I consider me and my sister going out to dinner at a flowery restaurant with my dad and mom and getting Shirley Temples. A lot enjoyable, and all the time so cool ― just like the grown-ups. The concept behind Stiller’s Soda was easy: deliver again that very same sense of nostalgia however make it work for immediately. We wished to reimagine the traditional soda expertise in a manner that’s cleaner and lighter, with out shedding what makes it so particular. At its core, the model holds onto what makes soda enjoyable, whereas giving individuals one thing they’ll be ok with ingesting.”
True to Stiller’s artistic roots, the model launch contains a humor-driven marketing campaign with him alongside fellow actor, good friend, artistic associate (they co-wrote “Tropic Thunder”) and adviser to Stiller’s Justin Theroux, bringing the wit and creativity that has outlined his leisure profession into the beverage house, the corporate says. The marketing campaign parodies excessive ‘80s advertisements, that includes Stiller pitching the soda with assist from a rambunctious whisper-voice, narrated by Theroux.
“It was a straightforward sure when he approached me with this concept,” Theroux mentioned. “Stiller is on a mission to deliver soda again to its roots whereas modernizing it for everybody ― soda novices included. And true to who he’s, the marketing campaign isn’t any exception, poking enjoyable at himself and the bigger superstar model panorama to get the message throughout that Stiller’s is providing good, traditional sodas to the individuals.”
Stiller’s is solely obtainable in NYC and nationwide via Amazon’s U.S. retailer. The model will develop into Walmart.com within the coming months, adopted by nationwide retail enlargement subsequent 12 months.
