Maxwell Home is rebranding to “Maxwell Condominium” to fulfill the wants of at the moment’s client and remind followers the model is synonymous with nice tasting, inexpensive coffee.
Individuals search worth in areas of their on a regular basis, together with the place they reside with almost a 3rd opting to lease versus buy a house, the model says, citing U.S. Census Bureau knowledge from 2025. As an actual espresso for actual individuals, with its “Good To the Final Drop” legacy, the identify change celebrates the identical precept that guided Maxwell Home for greater than a century, the corporate says.
To have fun, the model is providing shoppers much more worth with a 12-month “lease” of Maxwell Condominium, designed to fill up espresso lovers nationwide.
Starting on Nationwide Espresso Day (Sept. 29), Maxwell Home’s 12-month “lease” supply of Maxwell Condominium espresso is offered on Amazon.com, whereas provides final. For beneath $40, shoppers can inventory their pantry with a full yr of espresso ― designed to avoid wasting espresso fanatics greater than $1,000 yearly, in contrast with each day café runs, which on common can add as much as greater than $90 a month, it says citing Craft Espresso Spot, Espresso Statistics: 2023 Information.
Together with the rebranded canisters, the year-long provide of espresso will include an official Maxwell Condominium “lease” to signal.
“Two-thirds of American adults drink espresso day by day, which might add up shortly, particularly today,” stated Holly Ramsden, Head of Espresso, North America on the Kraft Heinz Co., citing Nationwide Espresso Information Traits (NCDT) report, 2025 by Dig Insights on behalf of the Nationwide Espresso Affiliation (NCA). “Maxwell Home believes nobody ought to need to go with out nice tasting espresso and Maxwell Condominium delivers the identical scrumptious style individuals know and love, at a worth that celebrates all our followers are doing to make good decisions of their lives.”
The limited-time rebrand to Maxwell Condominium delivers the identical style, aroma, high quality and substances ― in actual fact it’s all the identical besides the identify. An extension of the model’s “Good to the Final Drop” platform, Maxwell Condominium is one in all two campaigns debuting from the espresso model this fall because it continues to emphasise its dedication to wealthy, constant taste individuals can rely on whereas doubling down on providing the very best worth in espresso.
