Perfetti Van Melle, a worldwide confectionery chief, has partnered with Hearth Manufacturers to introduce AIRHEADS Soda, a beverage line impressed by the long-lasting Airheads sweet. This new drink vary arrives in 4 flavors: Blue Raspberry, Watermelon, Strawberry and Orange.
Distribution kicks off this yr within the U.S. at main retailers, with Canada set to welcome the road in 2026. Since its October launch, AIRHEADS Soda has sparked unbelievable buzz throughout social media, with hundreds of natural posts and followers celebrating the launch.
“We’re excited to work with the devoted Seltzer and Perfetti Van Melle licensing groups on this unbelievable model” stated Raz Inserra, director of promoting at Hearth Manufacturers, in a press release. “We’ve developed these refreshing fruit sodas with a novel kick of creamy taffy that’s as enjoyable and flavor-filled as AIRHEADS.”
Carla Fernández-Moreno, meals and beverage licensing supervisor at Perfetti Van Melle, added: “This launch combines the playful spirit of Airheads with the refreshment shoppers crave, creating a novel expertise that’s as enjoyable as it’s flavorful. We’re by no means stunned how properly Airheads followers have embraced this collaboration.”
