Canela Media, a number one expertise and innovation multicultural media firm, introduced the launch of Sprite’s new vacation marketing campaign, concepted, developed and totally produced by Canela Studios and that includes Las Marías.
The marketing campaign brings Sippin’ Season to life with Sprite Winter Spiced Cranberry, engaging Hispanic American consumers who embrace the “ands” of their id, honoring custom and modernity, heritage and reinvention, the media firm says.
“We’re delighted to have been entrusted by our Sprite consumer and company companions to deliver this marketing campaign to life. The vacation season is about traditions, pleasure, and connection, and our Canela Studios workforce approached Sprite’s Noches Buenas vacation marketing campaign with that very same goal and precision,” stated Oswald Méndez, chief advertising and marketing officer at Canela Media, in an announcement. “From early ideation by means of execution, our in-house creators labored seamlessly with Sprite and its media and artistic businesses to seize the duality lived by so many Hispanic People, proving that custom and self-expression can thrive facet by facet in each Noche Buena.”
The marketing campaign showcases two parallel vacation experiences on Noche Buena (Dec. 24), one rooted in household traditions and basic rituals, the opposite in a contemporary, self-defined celebration with buddies. For a lot of Latino households, Noche Buena is the true coronary heart of the vacation season, a night full of meals, music, and togetherness that usually carries previous midnight. It’s the night time when family members collect, items are exchanged, and cultural traditions are honored, making Christmas Eve extra significant than Christmas Day itself. With a sip of Sprite, the 2 worlds merge, highlighting the shared spirit, pleasure, and cultural roots of the season by means of Canela Studios’ signature storytelling lens, it says.
“Sprite has all the time been about celebrating individuality and authenticity,” stated Stephanie Eaddy, senior director of cultural advertising and marketing at The Coca-Cola Co. “This marketing campaign captures the distinctive duality of the Hispanic neighborhood in the course of the holidays and delivers it in a means that’s daring, inclusive, and stuffed with pleasure.”
Twin sisters Las Marías, who mix regional Mexican sounds with modern expression, embody this duality and produce the magic of Noche Buena to life. The marketing campaign features a 30-second spot, 0:15 and 0:06 cutdowns, and social media collaborations with Las Marías, celebrating bicultural id and displaying that one of the simplest ways to have a good time the vacations is by embracing each custom and modernity, one sip at a time.
