The Coca-Cola Co. will debut its first-ever prebiotic soda made with actual fruit juice, no added sugar and no compromises. Merely Pop is launching with 5 taste variants: Strawberry, Pineapple Mango, Fruit Punch, Lime and Citrus Punch.
That includes 6 grams of prebiotic fiber, zinc, and vitamin C, Merely Pop gives help for intestine well being and immune operate, the corporate says.
Packaged solely in 12-ounce slim cans, Merely Pop might be priced at $2.49 for a can.
Starting late February, Merely Pop might be accessible at retail in choose areas and on-line nationwide by way of Amazon Recent.
In a press launch, Becca Kerr, CEO of diet at The Coca‑Cola Co., stated the workforce took a disciplined, consumer-driven strategy all through the product’s journey, from ideation to launch.
“We discovered that buyers, particularly wellness-focused Gen Z-ers and Millennials, have been actually occupied with juice and prebiotic sodas,” Kerr stated in an announcement. “And since many manufacturers on this class are new, they have been seeking to align with names they know and belief for each high quality and style. This was significantly true for these interested by prebiotic sodas however who hadn’t but taken the leap. We knew that so as to convey new drinkers into the class, we needed to strike that excellent stability of innovation and belief.”
With greater than 20 years of fairness in juice, Merely’s credentials made it the perfect alternative to steer the corporate’s entry into prebiotic sodas, the corporate famous. Since launching as an orange juice model in 2001, the Merely portfolio has expanded to greater than 20 kinds of juices, juice drinks, ades, smoothies and extra.
Terika Fasakin, North America model senior director for Merely and dids, shared perception into the model’s reference to its viewers. “Gen Z grew up with this model,” she stated. “They do not keep in mind a world the place Merely doesn’t exist, and it’s the juice they’ve seen within the fridge all through their lives, so it has a selected tug on their heartstrings.”
The workforce spent greater than a 12 months refining the Merely Pop style profile, packaging and playful visible id via in depth style exams and client suggestions classes. Notably, all 5 flavors are mainstays within the Merely lineup.
Out-of-home, digital and influencer-driven social media inventive, in addition to strong sampling and experiential activations, will promote the phased launch. Later within the 12 months, the model will workforce up with main media firm, Expensive Media, for a podcast tour the place well-known hosts will focus on the juiciest popular culture subjects over Merely Pop.
“This has really been a labor of affection for the workforce as a result of we all know Merely Pop is a great-tasting prebiotic soda shoppers need,” Fasakin stated in an announcement. “We’ve pushed ourselves to maneuver quick whereas staying strategic and centered. And, as we get suggestions from shoppers who style Merely Pop and interact with the model, we’ll proceed to evolve.”
