Footwear Fiasco: Prada’s Controversial Sandal Launch
At Milan Style Week on June 22, 2025, Prada unveiled its Spring-Summer season 2026 menswear assortment, together with a minimalist “leather-based footwear” design that bore an uncanny resemblance to India’s iconic Kolhapuri chappal—and ignited a worldwide uproar inside hours.
These slipper-style sandals, with their braided T-strap design, instantly caught world consideration, not for his or her luxurious enchantment, however for his or her placing similarity to India’s iconic Kolhapuri chappals, a handcrafted leather-based sandal with a centuries-old heritage rooted in Kolhapur, Maharashtra.
Why Did They Go Viral?
The sandals went viral virtually immediately, however not for the explanations Prada may need hoped. Social media platforms, significantly X and Instagram, exploded with reactions as customers acknowledged the design as almost similar to Kolhapuri chappals, a cultural staple worn by everybody from farmers to city millennials in India.
Posts on X known as out Prada for what many noticed as a “shameless money seize,” with one person, @WokePandemic, noting that Kolhapuris, bought regionally for ₹300-₹1,500 ($4-$18), have been being rebranded as luxurious objects probably priced at ₹1.2 lakh ($1,400). One other submit by @thebetterindia highlighted the artisans’ wrestle, stating, “These iconic sandals, handmade in Maharashtra for hundreds of years, inform tales of custom, resilience, and royalty. But, artisans nonetheless battle low earnings and fading recognition.”
The viral outrage was fueled by memes, sarcastic feedback, and hashtags akin to #KolhapuriChappals, which amplified the controversy over cultural appropriation.
The Controversy: Cultural Appropriation or Impressed Design?
Design Resemblance
Kolhapuri chappals, crafted because the twelfth century by artisans from marginalized communities just like the Dalit Chamar, characteristic intricate braided leather-based straps and toe loops. Prada’s sandals mirrored this aesthetic, all the way down to the braiding sample, however omitted any acknowledgment of their Indian origins, prompting accusations of design theft.
Awarded Geographical Indication (GI) standing in 2019, Kolhapuris are protected in India, however as IP professional Sonal Madan notes, this presents no worldwide enforcement, leaving artisans susceptible to world manufacturers.
Cultural Appropriation Debate
The controversy reignited a broader dialogue: the place is the road between cultural inspiration and appropriation? Cultural appropriation, as outlined by vogue historian Swati Sharma, happens when “parts of tradition, significantly these of traditionally oppressed or colonized societies, are adopted by dominant teams with out consent, attribution, or compensation.”
Prada’s preliminary silence on the Kolhapuri inspiration was seen as exploitative, particularly since artisans earn ₹250-₹400 ($3-$5) per pair whereas luxurious manufacturers revenue considerably.
Indian designer Ritu Beri emphasised, “It’s about moral recognition. India should push for royalty-sharing and co-branding.” Some, like artisan Shivaraj Soudagar, noticed a silver lining, noting that Prada’s highlight might globalize the craft, however provided that artisans are pretty compensated. Others, together with BJP MP Dhananjay Mahadik, known as it a “severe infringement on Maharashtra’s cultural id,” demanding authorized motion.
Public Response
The backlash was swift and multifaceted. On X, customers like @folkloristan posted, “No @prada – these aren’t ‘leather-based sandals’ – this can be a kolapuri. You don’t get to look down upon our traditions, solely to repackage them.” Style watchdog Weight loss plan Sabya shared runway footage, critiquing Western manufacturers’ historical past of appropriating Indian designs.
Bollywood star Kareena Kapoor Khan additionally jumped into the dialog, amplifying it far past the style bubble. She posted a photograph of her personal conventional Kolhapuri chappals on Instagram with the caption:
“Sorry not Prada…however my OG Kolhapuri.”
The cheeky submit rapidly went viral, garnering hundreds of likes and feedback praising her for standing up for Indian artisans. As ABP Reside reported, Kareena’s nod was extensively interpreted as each a cultural clapback and a reminder that genuine Kolhapuris are nonetheless a part of on a regular basis Indian life, with out the luxurious markup.
Cultural historians and journalists weighed in, with Kanika Gahlaut noting that whereas Prada’s actions lacked authorized grounds for infringement, they raised “moral points” by not initially crediting the supply. The human rights group Dalit Voice underscored the sandals’ significance as “a legacy of Dalit craftsmanship and resilience,” amplifying requires respect.
In the meantime, memes mocked the worth disparity, with one viral submit quipping, “Prada’s promoting my dad’s sandals for ₹1.2 lakh!”
For customers who view luxurious as an expression of their values, this controversy serves as a poignant reminder that provenance and authenticity are simply as necessary as design.
Prada’s Response
Dealing with mounting stress, Prada issued a response on June 27, 2025, by means of Lorenzo Bertelli, head of company social accountability. In a letter to the Maharashtra Chamber of Commerce, Business, and Agriculture (MACCIA), Bertelli acknowledged that the sandals have been “impressed by conventional Indian handcrafted footwear, with a centuries-old heritage.”
He clarified that the design was nonetheless in growth and never but commercialized, including, “We’re dedicated to accountable design practices, fostering cultural engagement, and opening a dialogue with native Indian artisan communities.”
Prada additionally expressed curiosity in follow-up conferences to discover potential collaborations, a transfer that MACCIA President Lalit Gandhi praised as a step towards selling moral vogue. Nevertheless, some artisans, like Prabha Satpute, remained skeptical, telling BBC Marathi, “They need to be named after Kolhapur. Don’t make the most of others’ labor.”
The West’s Longstanding Fascination with Indian Heritage
Prada’s Kolhapuri controversy could be the newest flashpoint. Nonetheless, it’s hardly the primary time European luxurious homes have mined Indian tradition for artistic inspiration—generally with little greater than a passing nod to their sources. Over the previous 20 years, Indian motifs, textiles, and symbols have ceaselessly appeared on runways, in campaigns, and high-profile collaborations. Listed here are only a few examples that underscore this persistent sample:
Throughout Pharrell Williams’ second menswear present, staged on Paris’ oldest bridge, the model unveiled a playful miniature autorickshaw bag—full with three wheels and a tiny roof. A ₹35 lakh bag formed like an auto—a stark distinction between affordability and luxurious pricing. Whereas some praised it as a tribute to Indian avenue tradition, others criticized it as an costly novelty that lowered a well-known a part of every day Indian life to a collectible prop. You would purchase 15 actual auto-rickshaws for that value,’ quip netizens.
Maria Grazia Chiuri offered a shimmering, mukaish-embroidered lengthy coat, echoing the normal metal-thread embellishment perfected by artisans in Lucknow. Regardless of the craftsmanship on show, the gathering provided minimal credit score or context concerning the heritage approach, sparking quiet discontent amongst textile consultants.
Over time, Gaultier has included saree-inspired drapes, turbans, bindis, and sherwani jackets into his couture traces, describing them as celebrations of “unique attract.” Whereas undeniably theatrical, these collections usually handled Indian tradition as a stylistic flourish slightly than a dwelling custom.
- John Galliano (Dior, early 2000s):
Galliano’s collections drew closely on Mughal silhouettes, together with empire-waist tunics and lavish brocades harking back to the royal courts of India. Although visually beautiful, the designs hardly ever credited their subcontinental origins.
- Karl Lagerfeld (Chanel, 2012):
Chanel’s Métiers d’Artwork assortment was staged in Mumbai’s Taj Mahal Palace Resort, that includes fashions in Nehru-collar jackets and sari-inspired drapes. Regardless of the grand setting, mentions of Indian embroiderers and artisans remained relegated to tiny footnotes within the press slightly than receiving front-and-center acknowledgment.
This recurring fascination displays a sophisticated fact: Indian heritage has turn into a wealthy supply of visible language for luxurious vogue, but native communities are hardly ever full contributors within the earnings or storytelling.
In lots of of those instances, manufacturers have provided restricted transparency about sourcing, compensation, or collaboration, fueling the argument that what is usually billed as a cultural alternate can look suspiciously like extraction wearing luxurious packaging.
As designer Shirin Mann noticed:
“It’s time for manufacturers to understand that referencing a tradition comes with a accountability to credit score and uplift the individuals who formed it.”
Broader Dialogue: Inspiration vs. Appropriation
Prada’s Kolhapuri controversy isn’t a one-off. It’s half of a bigger, persistent sample in world vogue, the place inspiration blurs into exploitation. Right here’s the way it stacks up:
Excessive-Profile Circumstances of Alleged Cultural Appropriation in Luxurious Style:
Dior (2019)
- Impressed piece: A set modeled after the apparel of Mexican escaramuzas (horsewomen).
- Controversy: Launched with out credit score or collaboration with Mexican artisans. Native designers accused Dior of exoticizing a dwelling custom.
- Response: Dior later partnered with artisans in Chiapas, however solely after public outcry.
Isabel Marant (2015)
- Impressed piece: A shirt design matching the normal embroidery of Mexico’s Mixe group.
- Controversy: The shirt carefully resembled Mixe patterns protected below Mexican regulation. Marant initially claimed originality earlier than admitting “inadvertent” borrowing.
- Response: The Mexican authorities took authorized steps, pushing for worldwide craft protections.
Gucci (2018)
- Impressed piece: Turban-style headwear bought as “Indy Full Turban.”
- Controversy: Sikh communities protested, citing deep spiritual symbolism. Critics slammed the sale of sacred cultural id as trendwear.
- Response: Gucci pulled the product and issued an apology.
Victoria’s Secret (2012)
- Impressed piece: A runway costume that includes Native American warfare bonnets.
- Controversy: The headdress is sacred in lots of Indigenous tribes, not a vogue prop.
- Response: The model issued a public apology and lower the look from the published.
Prada’s Pradamalia Blackface Controversy (2018)
The Kolhapuri sandal scandal echoes previous controversies for Prada—most notably its 2018 Pradamalia collectible figurines, which have been pulled after public outcry over their resemblance to blackface imagery.
- In December 2018, Prada got here below intense world scrutiny after launching a vacation window show at its SoHo retailer in New York Metropolis, that includes small collectible figurines and keychains from its Pradamalia assortment. The objects—meant to be whimsical, fictional creatures—have been half of a bigger marketing campaign that includes monkey-like characters with darkish brown faces and outsized purple lips.
Though the model later shaped a Range Council, critics argue that the most recent appropriation controversy reveals systemic points that stay unresolved.
The Kolhapuri Case in Context
- Financial Disparity: Whereas Prada priced its sandals over ₹1.2 lakh (~$1,300), precise Kolhapuris made by Indian artisans promote for as little as ₹600 ($7), usually with razor-thin margins.
- Declining Craftsmanship: Based on The Indian Specific, solely 15,000–20,000 artisans stay within the Kolhapuri ecosystem, down from over 100,000 in previous many years. Craft survival is threatened not simply by appropriation but additionally by:
- Cow safety legal guidelines (since 2014) have constrained leather-based availability.
- Rising uncooked materials prices.
- Restricted youth curiosity in pursuing conventional crafts.
- Authorized Loopholes: India’s Geographical Indication (GI) tag for Kolhapuris (awarded in 2019) presents home safety however lacks worldwide enforcement.
As IP professional Sonal Madan notes, this leaves artisans susceptible on the worldwide stage. The PIL towards Prada within the Bombay Excessive Courtroom could set a precedent, however enforcement overseas stays murky.
A International Push to Decolonize Style
Shoppers—particularly Gen Z and Millennial buyers—are more and more demanding the next:
- Transparency in sourcing and design inspiration.
- Truthful compensation for artisans.
- Co-branding or collaborations that credit score cultural origins.
Lalit Gandhi, president of the Kolhapuri Footwear Affiliation, instructed The Hindu:
- “Cultural alternate in vogue is nice, nevertheless it has to return with correct credit score and collaboration.”
- Designer Shirin Mann sees alternative within the controversy:
- “This is perhaps the highlight Kolhapuris wanted. If it sparks delight and demand regionally, there’s silver lining.”
This rising motion displays a shift in shopper values: from blind status to acutely aware provenance. For luxurious to stay related, moral storytelling isn’t elective—it’s the longer term.
The Highway Forward
Prada’s Kolhapuri sandals, Dior’s mukaish embroidery, and Vuitton’s autorickshaw bag all level to a extra profound want for luxurious manufacturers to maneuver past surface-level homages. The way forward for vogue lies in clear co-creation, truthful compensation, and an acknowledgment that cultural heritage is not only uncooked materials—it’s dwelling id.
Name to Motion: What’s Subsequent for Prada?
This scandal raises questions on Prada’s model notion. Will customers view this as a one-off misstep or a sample, given previous controversies just like the 2018 Pradamalia assortment, which was criticized for resembling blackface imagery? The model’s swift acknowledgment and promise of collaboration could mitigate the harm.
Nonetheless, public sentiment on X suggests lingering mistrust, with customers demanding tangible motion, akin to co-branded traces or royalties for artisans.
Whether or not this blows over as a pattern cycle controversy or prompts lasting change is dependent upon Prada’s follow-through. Will they prioritize moral partnerships, or will this be one other case of a luxurious model profiting off cultural heritage?
The Intersection of Luxurious and Ethics @ The Luxurious Closet
Transparency and respect in design references are non-negotiable in as we speak’s vogue panorama. Prada’s Kolhapuri controversy is a reminder that true luxurious lies not simply in craftsmanship however in honoring the communities behind it. As customers, we should maintain manufacturers accountable—as a result of cultural heritage isn’t simply inspiration; it’s part of our id.
At The Luxury Closet, every bit carries authenticity and the respect it deserves. Discover and uncover hidden treasures which might be acknowledged, liked, and cherished for what they’re and the palms that crafted them.
