AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., introduced a worldwide partnership bringing collectively iconic beer manufacturers with the favored leisure companies. The partnership is unprecedented within the world attain and scale of activations throughout AB InBev’s portfolio of manufacturers, based on the corporate.
Each AB InBev and Netflix carry folks collectively via shared passions like sports activities, meals, music and comedy, they be aware. Collectively, we are going to create much more satisfying experiences for authorized consuming age followers world wide and join with audiences in new and thrilling methods, they add.
“Streaming is a social and shared expertise — it’s an event the place beer and leisure come collectively,” mentioned Marcel Marcondes, world chief advertising officer of AB InBev, in a press release. “This partnership is a chance for our manufacturers to create deeper experiences with shoppers and extra moments of cheers whereas they watch the content material that shapes tradition.”
Via its world model portfolio, AB InBev will collaborate with Netflix on co-marketing campaigns that may come to life throughout quite a lot of Netflix’s hottest world and regional titles like “The Gents” from the UK, “Brasil 70 – A Saga do Tri” from Brazil, “Culinary Class Wars” from South Korea amongst others, the corporate mentioned. The partnership will embody client activations, title integrations, limited-edition packaging, digital promotions and extra.
Netflix and AB InBev additionally will accomplice on co-branded campaigns round Netflix reside occasions. In Mexico, Cerveza Victoria was just lately a presenting sponsor for the Canelo vs. Crawford matchup. AB InBev additionally will promote in Netflix’s 2025 reside NFL Christmas Recreation Day video games. The 2 firms additionally will collaborate round among the world’s largest occasions just like the 2027 Ladies’s World Cup on Netflix.
“We’re all the time on the lookout for artistic methods to construct our model and join with followers, to maintain fueling the fandom that comes from our nice exhibits, thrilling films, and may’t-miss reside occasions,” mentioned Marian Lee, chief advertising officer at Netflix. “The recognition of our titles permits us to pierce the cultural zeitgeist in methods few others can, and an ideal partnership could make that even higher. We’re tremendous enthusiastic about creating attention-grabbing campaigns with AB InBev which can be simply as distinctive, enjoyable, and inventive because the exhibits and flicks they assist.”
