Celsius Holdings Inc., Boca Raton, Fla., introduced that its portfolio model Alani Nu surpassed $1 billion in retail gross sales for the trailing 52-week interval ended April 13, as reported by Circana. Retail gross sales elevated 72.4% yr over yr for a similar interval.
This important milestone has been fueled by accelerated model progress, robust and distinctive innovation, and a rising feminine power drink shopper section searching for better-for-you, purposeful drinks that match their well being and wellness life.
“We’re thrilled to have a good time this unbelievable achievement by Alani Nu,” mentioned John Fieldly, Celsius Chairman and CEO, in a press release. “Alani Nu has excelled in creating consumer-focused product innovation and created a powerful, relatable model, beloved by customers for its relevance and authenticity. We imagine that this milestone is proof that Alani Nu is one thing very distinctive and particular. Now being a part of the Celsius portfolio, we imagine that one of the best is but to come back for our manufacturers. We’re excited to leverage our collective strengths to additional develop as a pacesetter within the better-for-you beverage business – reaching extra folks, in additional locations, extra usually.”
This milestone follows Celsius Holdings’ acquisition of Alani Nu, accomplished on April 1. Collectively, CELSIUS and Alani Nu develop Celsius’ purposeful beverage portfolio to achieve extra customers who search better-for-you, zero-sugar beverage alternate options.
