Bärenjäger Honey Liqueur launched distinctive new packaging for core expressions Honey Liqueur and Honey Bourbon, celebrating greater than 225 years of the model’s heritage and craftsmanship. Within the U.S., new packaging will roll out in July.
Crafted from an 18th century German recipe and made with actual honey ― 225 grams in every bottle ― Bärenjäger is a easy, wealthy and naturally candy honey liqueur.
Designed by famend branding company Stranger & Stranger, the brand new Bärenjäger bottle gained Gold on the 2024 Design & Packaging Masters. The next are notable packaging options on the bottle:
• A handcrafted picket beehive cork that nods to previous world custom and artisanal high quality
• An attention grabbing, bespoke beehive impressed glass bottle
• A placing, textured modernized label with iconic bear branding
Produced by Schwarze und Schlichte GmbH & Co. KG in Oelde, Germany, Bärenjäger Honey Liqueur is comprised of impartial grain spirit and actual honey.
Bärenjäger Honey Liqueur’s tasting notes function a wealthy, fortified honey style with hints of wildflowers, lemon zest, Alpine flowers, heat oak and a touch of spice, the corporate says, and finishes with lingering honey notes.
Bärenjäger Honey Bourbon blends the genuine sweetness of actual honey with easy bourbon, making a wealthy and balanced whiskey liqueur the place German craftsmanship meets American spirit, the corporate says. Its tasting notes function wealthy and velvety with a balanced sweetness. Pure honey flavors coat the palate, adopted by gentle notes of vanilla bean and dried fruit, the corporate says.
New bottles will start to reach on shelf this July. Each expressions are bottled at 35% ABV (70 proof) with a urged retail value of $34.99 for a 750-ml bottle.
