Bloom Diet, Austin, Texas, introduced the launch of its newest innovation: Bloom Pop, a better-for-you soda the place daring, bubbly taste meets actual intestine well being advantages, the corporate says.
This launch follows the record-breaking success of Bloom Glowing Power, which bought over 35 million cans in its first yr and have become the very best trialed vitality drink on document in response to Numerator, the corporate notes.
Accessible in 5 flavors — Shirley Temple, Traditional Orange, Raspberry Lemonade, Strawberry Cream, and Watermelon Lime — Bloom Pop is formulated with simply 3–4 grams of sugar, 20 energy, and no synthetic substances or sweeteners.
Every can delivers the nostalgic style of soda and is powered by PreticX, a clinically backed prebiotic, to help intestine well being in a small-but-mighty 1-gram dose, in response to the corporate. Whereas many prebiotics require excessive doses and might result in bloating or discomfort for some, PreticX works gently and effectively to nourish the nice micro organism in your intestine, particularly bifidobacteria, which play a key position in digestion, immunity, and metabolism, it says.
“At Bloom, we imagine in constructing a various portfolio of wellness merchandise which are each efficient and accessible,” stated Mari Llewellyn, co-founder of Bloom Diet, in a press release. “Bloom Pop has been practically 18 months within the making — giving us the time to good each style and formulation — and we couldn’t be extra excited to share it with our neighborhood. This launch is a continuation of our mission to assist folks bloom into their greatest selves by making wellness really feel good, style nice, and match seamlessly into on a regular basis life.”
Greg LaVecchia, co-founder and CEO of Bloom Diet, added: “Launching a better-for-you soda was a pure evolution for Bloom. We’ve by no means shied away from aggressive classes, as a result of that’s the place the true alternatives reside. With Bloom Pop, we got down to create the most effective product available on the market and produce it to shoppers at scale. Partnering with Walmart permits us to satisfy that second and assist outline what the trendy soda aisle ought to seem like: purposeful, flavorful, and made for on a regular basis life. We imagine Bloom Pop received’t simply stand out — it can drive the following wave of progress throughout the class.”
Bloom Pop is rolling out in any respect Walmart shops nationwide.
