On the daybreak of its 2 hundredth anniversary, Boulard Calvados breaks with conference and unveils its new packaging ― a daring reinterpretation of its heritage and a tribute to its historical past heralding a daring future.
The brand new packaging type reinvents the codes of class and custom with highly effective visible affect, based on the corporate. Every element has been fastidiously revisited such because the prominence of the gold and the white branded sq., the symbol of Boulard for the reason that ‘70s. The matte black neck is paying homage to the traditional iconic frosted Boulard bottles and creates a distinction with the gold liquid, the corporate says. Additional streamlining the bottle’s attract, the packaging enhances every expression with a refined palette of colours, reflecting its distinctive character, it provides.
“We’re proud to introduce this charming new packaging, to mark the model’s 2 hundredth anniversary. This considerate redesign is a testomony to our dedication to see Boulard Calvados thrive for an additional 200 years,” mentioned Serge Der Sahaguian, CEO of Spirit France Diffusion, in an announcement.
