BrewDog USA launched its latest Headliner beer: BrewDog IPA. A piney, clean and hoppy IPA is a tribute to the Chinook hops.
BrewDog IPA has a 6.3% ABV with 45 IBUs, delivering an expertise that balances shiny tropical and citrus notes with delicate pine and a clear, mellow bitterness, the corporate says. Dry-hopped with Chinook and Citra, and constructed on a basis of Carafoam, Pilsner, and Barley malts, this new addition to BrewDog’s lineup affords a daring however accessible hop-forward profile, it provides.
“That is our first main IPA launch since Elvis Juice and Hazy Jane, and we’ve poured our ardour for hops into each can,” mentioned Eric Franco, chief gross sales and advertising officer for BrewDog USA, in an announcement. “With BrewDog IPA, we’re inviting drinkers to expertise the spirit of IPA in a method that’s daring, balanced, and distinctly BrewDog.”
BrewDog IPA is a beer that will get again to fundamentals — clear, crisp, and crafted to be loved on any event, the corporate says. BrewDog’s new American IPA options daring, trendy packaging that highlights its hop-forward character, full with placing inexperienced tones and a premium matte end.
Including to the enjoyable is the marketing campaign’s core query — “How Do You IPA?” — which invitations followers to discover and share their IPA personalities by filling within the I_P_A blanks. BrewDog’s How Do You IPA? marketing campaign places the highlight on character, that includes workforce members and actual followers sharing how they “IPA” in their very own method.
A brand new industrial, filmed at BrewDog’s Atlanta bar, highlights all the pieces from “”Irresistibly Pleasing Appetizers”” and “I Want Journey” to “I’ll Pour One other” and even “I Pay Alimony.” The standout second? A dwell alpaca cameo for the fan-favorite punchline: “I Pet Alpacas.” As a result of if an alpaca can stroll right into a bar, why can’t your IPA story be simply as unforgettable?
Customers can also enter to win a keep at The DogHouse Resort, positioned at BrewDog’s HQ in Columbus, Ohio. From bathe beers on faucet to a full brewery campus at the doorstep, one fortunate winner will rating the last word beer-lover’s getaway by visiting howdoyouipa.com to enter.
BrewDog IPA is on the market in six-packs, 12-packs, 19.2-ounce single cans, and on draught.
