Casamigos, an award-winning tequila model, introduced the launch of Casamigos Margaritas, its first ever ready-to-drink Margarita selection pack.
Made with tequila, pure flavors, triple sec liqueur and actual juice, the brand new non-carbonated margarita brings daring taste, easy ease and top-shelf high quality to each second, no shaker required, the corporate notes.
Obtainable in 4 daring, enjoyable flavors — Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime and Basic Lime — every non-carbonated 200-ml can of Casamigos Margarita is 10% ABV, 135 energy, and gluten-free.
In true Casamigos model, the 200-ml Margarita cans characteristic a vibrant design with signature teal and flavor-matching pastels. The handy dimension makes having fun with a premium margarita on-the-go easy, full with the enduring Casamigos Agave brand, the corporate says.
This new Casamigos extension builds on the model’s new world artistic marketing campaign, Something Goes with my Casamigos. This summer time and past, the Casamigos Margarita will carry that spirit via cultural moments and celebrations with mates — together with a standout partnership with “Las Culturistas Tradition Awards” airing Aug. 5 on Bravo, and subsequent day on Peacock.
“The spirit of friendship has at all times been on the core of Casamigos – from its inception to its title, which suggests home of mates,” mentioned Roderick Blaylock, vice chairman of promoting at Casamigos, in an announcement. “With that spirit in thoughts, we’re bringing a twist on the best-selling tequila cocktail in a ready-to-drink can, to be loved with anybody, anytime, wherever. The brand new Casamigos Margaritas are an invite to savor easy moments of reference to mates.”
Jamie Younger, vice chairman of ready-to-drink and ready-to-serve at Diageo, added: “Tequila-based ready-to-drink cocktails are driving the subsequent wave of progress within the class, and shoppers are searching for trusted manufacturers that ship each high quality and comfort. With Casamigos Margaritas, we’re bringing a premium expertise into the can — backed by the cultural credibility that set this model aside.”
The Casamigos Margaritas selection packs can be found now in choose states, reminiscent of California, Washington and Florida, with nationwide distribution rolling out within the coming months, the corporate says. They may first develop into accessible in an eight-can selection pack that includes all 4 flavors for a steered retail worth of $19.99, it notes.
www.casamigos.com
