Power drinks are for extra than simply athletes and health club lovers. The premium, purposeful power drink model CELSIUS is shattering these myths with the launch of the LIVE. FIT. GO. marketing campaign, the most important advertising and marketing initiative within the model’s historical past, supporting CELSIUS’ long-term model development and international market growth, the corporate says.
By amplifying the model’s core LIVE FIT ethos and tapping into the “prepared, set, go” mindset, CELSIUS is injecting deeper which means into its mantra, connecting with folks throughout on a regular basis moments to dwell with an meant function, it provides.
The launch comes at a pivotal second within the power drink class. What was as soon as a distinct segment product class for athletes and gym-goers has develop into extensively embraced, evolving alongside shopper preferences and a cultural shift towards health, well being, wellness and energetic existence. Customers are redefining what “match” means ― from bodily efficiency to skilled, emotional, and on a regular basis willpower to realize their objectives, it provides. LIVE. FIT. GO. is CELSIUS’ reply to this motion, additional positioning the model because the go-to power supply for everybody striving to dwell with function and obtain their objectives.
Via a strategic, multi-platform activation, the marketing campaign will attain shoppers the place they dwell, work, and play to construct consciousness and connection to the model. LIVE. FIT. GO. is engineered as an instance how CELSIUS merchandise ship the power to assist meet the calls for of an energetic, balanced way of life for the on a regular basis achiever.
The marketing campaign unfolds in a compelling three-part narrative, rolling out now, with every chapter spotlighting relatable high-achievers who select CELSIUS power drinks to assist energy their on a regular basis lives: the firefighter juggling household life and life-saving; the marathon runner climbing the company ladder and setting private bests; the nurse discovering time for private passions; and the high-performing athletes who depend on CELSIUS to energy by means of practices and attain peak efficiency.
The marketing campaign will debut within the U.S. and develop internationally. This initiative is designed to deepen engagement, drive model consciousness in international markets, and reinforce CELSIUS as a number one purposeful beverage model empowering folks to offer it their all, crush their objectives, and conquer their day.
“CELSIUS is a purposeful power drink created for energetic existence – offering power to help energetic people of their each day routines,” stated Kyle Watson, chief advertising and marketing officer of CELSIUS, in an announcement. “With LIVE. FIT. GO., we’re peeling again the layers of what power actually means to folks ― whether or not it’s a surge of focus for a demanding job, the stamina to chase your private passions, or the resilience to steadiness life’s tasks. Via genuine storytelling, we’re additional positioning CELSIUS because the power to gas all of life’s calls for and encourage folks to LIVE FIT in every part they do.”
The marketing campaign, dropped at life in partnership with the artistic company Anomaly and underneath the route of director and producer Jackson Tisi, unfolds in three 15-second and a 30-second anthem advert spot, and is supported throughout a sturdy advertising and marketing ecosystem. New characters and charming artistic shall be unveiled all year long, in parallel with CELSIUS model companions, illustrating the which means behind LIVE. FIT. GO. by means of content material on their private social channels and featured throughout CELSIUS social channels, it says.
