The artwork of trend is usually at its most breathtaking when it turns into a vessel for storytelling, and CHANEL’s Métiers d’Artwork collections are a testomony to this ethos. Since 2002, these annual showcases have transcended the normal runway format, highlighting the extraordinary craft and savoir-faire of the artisans who breathe life into the Maison’s inventive imaginative and prescient. On the coronary heart of this preservation lies le19M, CHANEL’s hub in Paris devoted to its Métiers d’Artwork—a sanctuary the place embroidery, feather work, goldsmithing, and millinery flourish. Right here, the traditions of workmanship usually are not merely honoured; they’re elevated into the realm of artwork.
For the 2024/25 Métiers d’Artwork assortment, CHANEL embarks on a poetic journey to Hangzhou, China, presenting a set deeply rooted within the spirit of Gabrielle Chanel’s beloved Coromandel screens. These intricately lacquered panels adorned her Paris condo and served as a permanent supply of inspiration, reflecting her fascination with the East. Hangzhou’s West Lake—a UNESCO World Heritage website celebrated for its serene magnificence and cultural resonance—supplied an idyllic backdrop for unveiling this dreamlike assortment.
Because the fashions glided throughout runways designed to seem as they floated on the water, the gathering unfurled as a love letter to artistry and exploration. With its mix of conventional Chinese language aesthetics and CHANEL’s iconic codes, the present not solely celebrated Gabrielle Chanel’s legacy but in addition underscored the Maison’s dedication to bridging cultures by way of timeless craftsmanship.
CHANEL Métiers d’Artwork 2024/25: A Dreamlike Showcase in Hangzhou
Nestled within the coronary heart of Zhejiang Province, the historic metropolis of Hangzhou grew to become the newest vacation spot for CHANEL’s much-anticipated Métiers d’Artwork 2024/25 present. The selection of location was something however incidental. Hangzhou, identified for its lush inexperienced landscapes and the legendary West Lake, has lengthy been a muse for artists, poets, and travellers. A UNESCO World Heritage website, West Lake served because the present’s magical stage at dusk, echoing the tranquillity and poetic attraction of Gabrielle Chanel’s cherished Coromandel screens.
These lacquered Chinese language screens, which adorned the partitions of Gabrielle Chanel’s Paris condo at 31 rue Cambon, are greater than ornamental objects; they mirror the designer’s fascination with the East. One display screen, particularly, depicting West Lake, impressed the gathering and the choice to carry this yr’s present in Hangzhou. The consequence was a celebration of cultural dialogue, bridging the Maison’s storied Parisian roots with China’s creative and historic richness.
The unique visitor record included CHANEL ambassadors Tilda Swinton, Xin Zhilei, and Leah Dou, who performed distinguished roles in a Wim Wenders-directed quick movie launched earlier than the present. This cinematic introduction, mixing the mystique of Coromandel screens with the ethereal fantastic thing about Hangzhou, set the tone for an occasion that transcended trend. Swinton, identified for her avant-garde class, described the present as “a poetic voyage,” completely encapsulating its environment.
CHANEL’s resolution to deliver its Métiers d’Artwork assortment to China additionally alerts a strategic emphasis on the area’s rising significance within the luxurious market. With its mixture of custom and modernity, Hangzhou provided the right backdrop for a set steeped in heritage but forward-looking in its execution. That is significantly important in a yr of transition for the Maison, because it awaits the appointment of a brand new inventive director following Virginie Viard’s departure in June 2024.
The selection of Hangzhou additionally highlights CHANEL’s dedication to celebrating the artisans behind the gathering. By showcasing the work of its Maisons d’artwork in a metropolis synonymous with craftsmanship and cultural heritage, CHANEL reinforces the significance of preserving and elevating artisanal expertise. The artisans of le19M—together with embroiderers, feather staff, goldsmiths, and milliners—performed a central function in reworking the inventive imaginative and prescient of the CHANEL studio into a set that radiated artistry and innovation.
In the end, the Métiers d’Artwork 2024/25 present in Hangzhou wasn’t nearly trend—it was a symphony of tradition, artistry, and historical past. In opposition to the luminous backdrop of West Lake, CHANEL reaffirmed its potential to create moments that transcend the runway, providing a masterclass in how custom and modernity can coexist in concord. This alternative of venue and inspiration stands as a strong testomony to the Maison’s dedication to exploring new horizons whereas staying rooted in its timeless legacy.
The Métiers d’Artwork 2024/25 Assortment – A Masterpiece Unveiled
As nightfall fell over Hangzhou’s West Lake, CHANEL unveiled the 2024/25 Métiers d’Artwork assortment with an ethereal runway present that was as a lot a visible spectacle because it was a tribute to the Maison’s storied craftsmanship. The floating runways, designed to seem as if fashions had been strolling on water, set the stage for a set steeped in poetic class and cultural resonance. Impressed by Gabrielle Chanel’s cherished Coromandel screens, the present blended Chinese language artistry with CHANEL’s iconic codes, making a seamless dialogue between custom and modernity.
Key Seems to be and Options
The gathering opened with dramatic lengthy coats in midnight black tweed, setting a quiet, refined tone. These had been adopted by a parade of silhouettes celebrating intricate detailing: phosphorescent braids, embroidered floral motifs, and envelope-shaped pockets. A palette of jade inexperienced, blush pink, and sky blue evoked the lacquered brilliance of the Coromandel screens, whereas the textures—satin, velvet, and tweed—spoke of refined luxurious.
Signature CHANEL components had been reimagined with a recent twist. Tweed jackets, some cropped to disclose patterned bodysuits, had been paired with pleated skirts, wrap trousers, and culottes, demonstrating an clever method to layering. Tuxedo jackets lined with white satin and styled with culottes captured a contemporary class, whereas the recurring camellia motif—embroidered by Lesage—reminded viewers of CHANEL’s timeless floral emblem.
Equipment: Journey in Fashion
The gathering additionally emphasised the theme of journey, with fashions carrying self-importance instances, journey luggage, and pillow-shaped purses. Footwear took a daring flip, that includes thigh-high boots, mid-calf boots, and pointed slippers in black patent leather-based, courtesy of Massaro. The equipment had been equally compelling, with medallions and cuffs crafted by Goossens, referencing historical Chinese language prunus flowers and fruits. Hats by Maison Michel and beanies and scarves added to the dreamy, romantic aesthetic.
Romantic Textures and Dreamlike Particulars
A recurring theme within the assortment was the interaction between softness and construction. Pleats and frills, created by Lemarié and Lognon, added quantity and motion to the clothes. Cloud-shaped pearl necklaces and cushion-like elaborations evoked a dreamlike sensibility, whereas intricate embroidery and sequins supplied a contact of luxurious. This duality of workmanship—precision paired with poetry—underscored the artistry on the assortment’s coronary heart.

Celebrating Savoir-Faire
Each element of the gathering paid homage to the Maisons d’artwork that contributed to CHANEL’s unparalleled creations. Montex’s embroidery mixed ancestral methods with fashionable innovation, whereas Lesage’s tweed weavings blended surprising supplies to reimagine CHANEL’s iconic material. Goossens’ metalwork and Lemarié’s featherwork additional elevated the gathering, showcasing the distinctive expertise preserved at le19M.
The Setting: A Cultural Symphony
The setting of West Lake added an nearly legendary dimension to the present. Its shimmering waters, surrounded by temples and pagodas, mirrored the lacquered panels of Gabrielle Chanel’s Coromandel screens. The fashions appeared to glide throughout the lake, their silhouettes reflecting the serene fantastic thing about the surroundings. This interaction between trend and nature enhanced the sense of poetry that outlined the gathering.
CHANEL’s Métiers d’Artwork 2024/25 was greater than a trend present—an inventive efficiency. The mixing of Chinese language cultural heritage with Maison’s Parisian roots created a set that was without delay timeless and forward-thinking, a testomony to CHANEL’s enduring potential to innovate whereas honouring its legacy. The evening concluded with applause and the sensation that viewers had been a part of a transcendent second in trend historical past.

Why This Assortment is Spectacular and What I Significantly Respect
The CHANEL Métiers d’Artwork 2024/25 assortment is a masterclass in storytelling by way of trend. Its potential to bridge cultural heritages—Parisian class and Chinese language artistry—is outstanding. What makes this assortment distinctive is its meticulous craftsmanship, with every bit reflecting the unparalleled savoir-faire of the Maisons d’artwork. The embroidered floral motifs by Lesage, the ethereal featherwork by Lemarié, and the gleaming equipment by Goossens collectively exhibit the artistry on the coronary heart of CHANEL’s creations.
We significantly recognize how the gathering marries custom with innovation. Jade inexperienced, pink, and sky-blue hues—harking back to Coromandel screens—deliver a contemporary vibrancy to traditional CHANEL designs. The travel-inspired equipment, from pillow purses to self-importance instances, seize the spirit of journey whereas sustaining an opulent sensibility. Moreover, the runway itself, floating over the tranquil waters of West Lake, supplied a setting that completely mirrored the poetic fantastic thing about the gathering. It’s a testomony to CHANEL’s distinctive potential to create trend and immersive experiences that linger within the creativeness.
The Stars Behind the Scenes: Maisons d’Artwork within the CHANEL Métiers d’Artwork 2024/25 Present
On the coronary heart of each CHANEL Métiers d’Artwork assortment lies the extraordinary craftsmanship of the Maisons d’Artwork, a constellation of specialised ateliers whose unparalleled expertise remodel inventive visions into actuality. For the 2024/25 Métiers d’Artwork present in Hangzhou, these artisans showcased their brilliance as soon as once more, contributing intricate particulars and progressive methods to Gabrielle Chanel’s tribute to Coromandel screens. Let’s dive into the heritage and contributions of the important thing Maisons d’Artwork on this breathtaking assortment.
Atelier Montex: Masters of Up to date Embroidery
Inception and Experience
Based in 1939, Montex has turn into synonymous with embroidery that blends ancestral methods with fashionable artistry. Utilizing instruments such because the Lunéville crochet hook and the century-old Cornely embroidery machine, Montex produces intricate and avant-garde patterns. Since becoming a member of CHANEL’s Métiers d’Artwork in 2011, Montex has persistently elevated the Maison’s collections with daring and progressive designs.
Contribution to the 2024/25 Assortment
For this yr’s Métiers d’Artwork present, Montex introduced Coromandel display screen motifs to life by way of elaborate floral embroidery. From jade inexperienced florals to shimmering metallic accents, their craftsmanship added depth and texture to the gathering’s sweeping coats, jumpsuits, and tailor-made jackets. The precision of their needlework was significantly evident within the phosphorescent braids, which shimmered in opposition to the darkish palette, making a mesmerizing impact beneath the dusk of West Lake.
Lesage: Embroiderers and Masters of Tweed Innovation
Inception and Experience
Based in 1924, Lesage has lengthy been a cornerstone of high fashion embroidery, collaborating with the world’s most fantastic designers. A companion of CHANEL since 1983 and formally a part of the Métiers d’Artwork household since 2002, Lesage is well known not just for its breathtaking embroidery but in addition for reinventing tweed, considered one of CHANEL’s most iconic supplies. Lesage’s Parisian atelier is dwelling to an unrivalled assortment of over 75,000 embroidery samples and a college devoted to passing on its craft.
Contribution to the 2024/25 Assortment
Lesage’s contributions this yr had been nothing wanting extraordinary. They created wealthy, multicoloured tweeds that integrated surprising supplies, equivalent to silk threads and metallic components, echoing the lacquered brilliance of Coromandel screens. Their embroidery adorned jackets, attire, and skirts with delicate floral patterns and shimmering sequins, embodying each luxurious and class. The intricate bodysuits layered beneath cropped jackets had been a standout instance of their unparalleled experience.
Lemarié: Feather Employees and Floral Alchemists
Inception and Experience
Established in 1880, Lemarié has been a pioneer in feather artistry and floral elaborations. Famend for handcrafting CHANEL’s signature camellia because the Sixties, Lemarié specialises in couture stitching methods, pleating, and textile elaborations. Their draught-free workshops make sure that every feather and petal is handled with the utmost care.
Contribution to the 2024/25 Assortment
For the Métiers d’Artwork 2024/25 present, Lemarié’s artistry was evident within the mushy pleats and ethereal floral motifs adorned the gathering. Feathers, meticulously sorted and curled, added an otherworldly contact to night robes and capes. Lemarié additionally created delicate smocks and inlays on skirts and blouses, including dimension and motion. Their floral elaborations, impressed by the unique blooms depicted on Coromandel screens, had been a poetic nod to Gabrielle Chanel’s love of nature.
Goossens: Goldsmiths of Class
Inception and Experience
Based by Robert Goossens in 1950, the Goossens atelier has been crafting beautiful jewelry and objects that mix sculpture with goldsmithing. From Byzantine-inspired designs to fashionable creations, Goossens has lengthy been a favorite of CHANEL, even designing furnishings for Gabrielle Chanel’s condo. The atelier grew to become a part of the Métiers d’Artwork in 2005.
Contribution to the 2024/25 Assortment
Goossens’ jewelry and equipment for the Métiers d’Artwork present had been impressed by Chinese language iconography, together with flowers, fruits, and the traditional prunus tree. Gold cuffs, medallions, and necklaces adorned with intricate engravings added a regal contact to the gathering. The shimmering metallic tones complemented the gathering’s dreamy aesthetic, bridging the normal and modern hole.
Massaro: The Artwork of Handmade Footwear
Inception and Experience
Since 1894, Massaro has been synonymous with bespoke shoemaking. Their collaboration with CHANEL started in 1957 with the creation of the two-tone shoe, a design that has since turn into iconic. Becoming a member of the Métiers d’Artwork in 2002, Massaro continues to craft footwear that mixes class and luxury.
Contribution to the 2024/25 Assortment
Massaro’s sneakers had been an announcement on this yr’s present, from patent leather-based thigh-high boots to mid-calf boots harking back to Gabrielle Chanel’s private fashion. Pointed slippers and embellished boots added a way of drama to the gathering, completely complementing the tailor-made silhouettes. Every pair was meticulously handcrafted, a testomony to Massaro’s dedication to perfection.
Maison Michel: The Hatmakers of CHANEL
Inception and Experience
Based in 1936, Maison Michel is famend for its handcrafted hats, caps, and veils. With a historical past of hatmaking in Paris courting again to the 14th century, the atelier has preserved its savoir-faire whereas regularly innovating. It grew to become a part of the Métiers d’Artwork in 1997 and is liable for lots of CHANEL’s iconic headpieces.
Contribution to the 2024/25 Assortment
For this assortment, Maison Michel designed beanies, berets, and scarves that captured the romanticism of the Coromandel-inspired theme. Every hat was meticulously handcrafted utilizing methods perfected over a long time. The headpieces had been adorned with braids, feathers, and flowers, enhancing the gathering’s dreamlike aesthetic.
A Collective Triumph
The CHANEL Métiers d’Artwork 2024/25 assortment celebrates artistry in its purest type. Every Maison d’Artwork introduced its distinctive heritage and experience to the desk, contributing to a set that was as wealthy in craftsmanship because it was in creativeness. From the intricate embroidery of Montex and Lesage to the ethereal featherwork of Lemarié, the shimmering metalwork of Goossens, the bespoke sneakers of Massaro, and the romantic headpieces of Maison Michel, the artisans behind le19M reworked Gabrielle Chanel’s imaginative and prescient right into a poetic actuality.
The Métiers d’Artwork present is not only a showcase of trend—it’s a reminder of the ability of human creativity and the significance of preserving these timeless crafts. In opposition to the backdrop of Hangzhou’s West Lake, these ateliers proved as soon as once more that their work is the beating coronary heart of CHANEL’s legacy.
To Conclude,
The CHANEL Métiers d’Art 2024/25 collection is greater than a tribute to craftsmanship—it celebrates the Maison’s potential to weave a story that transcends borders and generations. By drawing inspiration from Gabrielle Chanel’s Coromandel screens and presenting the gathering on the iconic West Lake in Hangzhou, CHANEL underscored its dedication to bridging cultures whereas honouring its storied previous. The gathering’s harmonious mix of Japanese artistry and Parisian sophistication displays CHANEL’s evolving international perspective, significantly its emphasis on the burgeoning Chinese language luxurious market.
The present itself was a sensory masterpiece, with every aspect—from the fashions seemingly strolling on water to the intricate particulars of every silhouette—crafted to evoke a way of surprise. In opposition to the backdrop of Hangzhou’s tranquil magnificence, CHANEL redefined what it means to have fun artistry in trend. This yr’s Métiers d’Artwork assortment additionally highlighted the significance of the artisans at le19M, whose distinctive expertise make sure that CHANEL’s legacy stays as vibrant as ever.
As CHANEL stands on the cusp of a brand new period with an upcoming inventive director, the Métiers d’Artwork 2024/25 assortment poignantly reminds us of the Maison’s enduring dedication to craftsmanship, cultural dialogue, and innovation. It leaves us not solely impressed by the artistry of the current but in addition longing for the way forward for CHANEL—a future the place custom continues to satisfy reinvention in essentially the most elegant and surprising methods.
José Amorim
The creator sourced the knowledge for luxuryactivist.com. All content material is copyrighted, and copy rights usually are not out there. Photos are for illustration functions solely.