The CHANEL bag is an emblem. It metamorphoses in keeping with the temper… a day bag to be worn within the night, a devoted companion from a sleepless evening to rising at daybreak. It lasts a lifetime and is then handed down from technology to technology. Assortment after assortment, it seems in numerous colors, shapes, and materials variations.
https://www.youtube.com/watch?v=_wDU- CUo0Pg
Imbued with that means, distinction and thriller, it exudes a way of freedom. It’s a coat of arms slung over the shoulder, a liberated silhouette that reveals one thing in regards to the wearer. It bears inside it the very historical past of the Home of CHANEL, its current, previous and future, woven collectively just like the hyperlinks of its interlacing chains and leather-based ribbons. It’s a room unto itself, a hideaway, a spot for reinventing oneself. Over time and the CHANEL collections, numerous designs have paid tribute to the long-lasting bag, reinforcing its standing as a singular icon and a legend.
“Sorry, do you’ve got any rooms obtainable?”
A Man and A Lady – 1966 directed by Claude Lelouch
– “Sorry, do you’ve got any rooms obtainable?” This quote comes from the movie A Man and A Lady (1966), which explores considered one of life’s biggest feelings: falling in love. Virginie Viard has at all times been keen about cinema – significantly the New Wave – and needed to pay tribute to Claude Lelouch’s masterpiece. It’s a work that smoulders with sensuality, with that legendary seaside scene… the horizon so far as the attention can see… the everlasting sea… and, after all, Deauville.
Deauville, a vital vacation spot for CHANEL
Deauville. The seaside resort was dwelling to Mademoiselle Chanel’s first-ever boutique in 1912. There aren’t any coincidences… But when they exist, they’re marvellous when it comes to instinct, finesse and knowledge as a result of, within the unique movie, the actress carried a CHANEL purse throughout these scenes the place love erupts. This marketing campaign repeats virtually phrase for phrase, shot by shot, a number of the movie’s unique sequences, with Penélope Cruz, a dwelling legend of the movie world and CHANEL ambassador since 2018. And Brad Pitt is a cult actor who, with a lot delicacy, embodies the considerably daunted, blushing man.
Their characters shudder, traversed by emotion, pores and skin tingling with goosebumps. Penélope Cruz’s hand tightens on her bag discreetly as if to cover concern. Her fingers caress the quilted leather-based; we hear the clasp turning and see the chain over the shoulder… Immediately identifiable with its good silhouette, trendy and rectangular, the long-lasting CHANEL bag and its impeccable attract make it so distinctive and fascinating.
The bag we see in Claude Lelouch’s movie was really Anouk Aimée’s personal bag, her favorite one, which she wore each on and off-screen. Positioned on the desk in a lodge restaurant, between the person and the girl, the legendary bag symbolises all the pieces that, sooner or later in our lives, provides us the braveness to say our deepest needs—a singular and extraordinary second. The bag conveys our audacity, the audacity to grow to be the heroine of our personal lives lastly.
On-screen, this legendary bag radiates a perfume, a trilogy of feelings: fantasy, audacity, and freedom. It’s as if no boundaries existed between life and fiction.
CHANEL and the world of cinema: a longstanding relationship.
Claude Lelouch’s A Man and A Lady was launched in France in 1966 earlier than its worldwide distribution. Winner of the Palme d’Or on the 1966 Cannes Movie Pageant, the Oscar for Finest International Movie in 1967 and the Oscar for Finest Unique Screenplay, the movie marked a complete technology of filmgoers and filmmakers. It tells the story of a person and a girl, each widowed, who meet at their kids’s boarding faculty. The movie examines the outpouring of need, the hesitations and fears of a love encounter. How and when does all the pieces change?
As a result of the movie’s funds was so low, the director needed to shoot the movie in simply three weeks. To save cash, he shot the inside scenes in black and white and the outside scenes in color. Actress Anouk Aimée wore her personal garments and private equipment, together with her CHANEL bag, which could be seen on display screen.
CHANEL continues to construct on its longstanding relationship with cinema with this marketing campaign. Virginie Viard, Creative Director of the Trend collections, has at all times discovered inspiration within the seventh artwork. From the free-spirited environment of the New Wave to the Hollywood studios, she recurrently attracts from her movie tradition, and simply as Gabrielle Chanel did in her day, she surrounds herself with the administrators to whom she is shut.
Penelope Cruz and CHANEL are the proper love story.
Penelope Cruz has been a CHANEL ambassador since 2018 and has at all times completely embodied a contemporary imaginative and prescient of ladies. Her picture and the sassiness of her character translate completely to the CHANEL Lady in at present’s world. On this new marketing campaign, Penelope Cruz finds herself in Deauville in a really charming firm: Brad Pitt.
They expertise an ideal remake of Claude Lelouch’s iconic movie and well-known scene that includes the CHANEL bag. Here’s what Ms Cruz says about her expertise:
What’s it in regards to the movie “A Man and a Lady” that basically touches you?
Penelope Cruz: Claude (Lelouch)’s eye. I feel it was a revolutionary movie visually. Then you definitely later discover out about how laborious it was for them to make it, on such a small funds. I feel there have been solely 10-15 folks within the crew. You may solely do one thing like that when you’ve got his sort of expertise. I feel it was such a contemporary movie for its time and at all times will likely be. Some youngsters will likely be discovering this movie and saying, “My God, that is so cool and so trendy.” On the similar time, it is rather deep when it comes to how Claude offers with that love story. It’s not simply that it’s so visually wealthy, it has so many layers. It’s only a nice movie from begin to end. I really like working with CHANEL a lot. Over time we’ve achieved many thrilling issues collectively. However once they informed me this was the story for this marketing campaign, I couldn’t imagine it.
At the moment did you discover the CHANEL bag in Claude Lelouch’s movie? And what does it say to you as a component of that scene
Penelope Cruz: Anouk Aimée is a really elegant and exquisite lady; she has at all times been. However it’s true that the look of that character was mind-blowing. How are you going to be extra elegant than that? In fact, in my thoughts, that character was a CHANEL lady. So it makes whole sense that the bag was there in the midst of the desk, of their dialog within the restaurant. So I don’t keep in mind being stunned once I noticed it. The truth is it was good.
What do you are feeling if you put on CHANEL?
Penelope Cruz: It’s like a magic trick, even when you’re simply carrying denims, sneakers and a t-shirt, you add a CHANEL bag, and it provides you that feeling. I used to be telling Virginie (Viard, Arsc Director of the Trend collections) that carrying the garments she creates provides me an actual dopamine-high response. I’ve admired the Home for therefore lengthy, and ever since I used to be a little bit lady, I’ve been learning all the pieces they do. I’ve a lot respect for CHANEL, for the years of Coco after which Karl, who I used to be very fortunate to have had a really particular relationship with. Now it’s with Virginie, whom I really like a lot, and I can’t think about anyone else with the ability to do what she’s doing. I really feel very fortunate carrying these items. The extra you recognize about how they’re made and what it takes, the extra you worth the effort and the expertise. I feel that’s why carrying a CHANEL bag could make you are feeling that method. It’s all the pieces that’s behind that – the integrity of the model, creating one thing new on a regular basis, however on the similar time, protecting the essence of CHANEL 100% intact.
With such a rare cinematographic story, please see right here some chosen pictures of “behind the scenes” in the course of the making-of of this wonderful marketing campaign:
As soon as once more, CHANEL surprises us with a timeless story of affection, magnificence, and iconic, highly effective symbols so near the French luxurious home. By reconnecting with such an an excellent movie from Claude Lelouch, it showcases how modern it was and the way true icons are at all times related throughout ages. With the CHANEL Iconic purse, girls worldwide can join with this story, like a legacy transmitted from technology to technology.
José Amorim
The creator sourced the knowledge for luxuryactivist.com. All content material is copyrighted, and replica rights should not obtainable. Photographs are for illustration functions solely, courtesy of CHANEL.
