Mondays are not any enjoyable, however the Monday after the Massive Recreation is the worst Monday of the yr. Actually, 60% of People and Canadians admit they’re prone to have a “Case of the Mondays” after the Massive Recreation, in line with a latest survey performed by Talker Analysis. With soccer season coming to an finish, it’s straightforward to get a Case of the Mondays.
Now, Coors Gentle is popping a Case of the Mondays right into a literal case of beer with Mondays Gentle, a brand new limited-time packaging from Coors Gentle designed to deliver chill to one of many worst Mondays of the yr — the day after the Massive Recreation.
Mondays Gentle 12-packs can be out there at retailers nationwide for buy, that includes a daring, Mondays Gentle-branded design.
“Let’s face it: all Mondays suck, however the Monday after the Massive Recreation is absolutely the worst,” stated Marcelo Pascoa, vp of selling at Coors Gentle, in a press release. “So, we thought, why not flip that traditional ‘Case of the Mondays’ right into a literal case of Coors Gentle? Mondays Gentle is our means of reminding followers to Select Chill on the worst Monday of the yr.”
A survey performed by Talker Analysis in partnership with Coors Gentle revealed that Mondays are typically unpopular, with 76% of respondents preferring different days of the week. Nevertheless, 41% singled out the Monday following recreation day as one of many worst of the yr. For a lot of soccer followers, the dread stems from staying up late (50%) and dealing with work the subsequent day after an exhilarating recreation (46%). For others, the letdown is tied to the game itself: 36% lament that it marks the top of soccer season, whereas 18% miss watching their favourite groups in motion.
For the third yr in a row, Coors Gentle is returning to the Massive Recreation. This yr’s 30-second spot for the Massive Recreation is developed by Mischief @No Mounted Handle. Extra marketing campaign particulars can be revealed within the weeks main as much as the sport.
Along with buying these 12-packs forward of the Massive Recreation, Coors Gentle customers additionally can have an opportunity to win a case with limited-time packaging proper in time for the Monday after the Massive Recreation. For extra info on Mondays Gentle and sweepstakes particulars, go to CoorsLight.com/Mondays and @CoorsLight on Instagram.
