Denver-based Outlaw Mild Beer has been making waves within the nation music scene, first with its partnership with HARDY and now with its latest partnership with Koe Wetzel. Wetzel joins the beer model as an funding companion.
Along with his deep-rooted reference to followers and his repute as an “outlaw” within the music trade, Wetzel is the proper companion to amplify the model’s mission, the corporate says.
“This was a no brainer. Koe Wetzel embodies the Outlaw spirit in each method — fearless, unapologetic and deeply linked to his followers,” stated Ari Opsahl, CEO of Outlaw and Tivoli Brewing Co., in a press release. “This partnership isn’t nearly sponsorship; it’s about model integration. By aligning with one of the electrifying artists in nation music immediately, we’re reinforcing our model’s id and reaching a wider viewers that values high quality, independence and a rattling good time. Wetzel isn’t only a musician — he’s a motion. His followers are as loyal and rowdy as they arrive, and we need to meet them the place they’re — at his exhibits, on the highway and of their fingers with an ice-cold Outlaw Mild.”
As a part of the affiliation, Wetzel will play an lively position within the beer model’s advertising initiatives, together with unique fan experiences, co-branded merchandise and model activations at his dwell exhibits throughout the US, the corporate notes. This partnership additionally consists of an fairness element, guaranteeing that the Texas-born artist isn’t just a face for the model, however a real stakeholder in its future success, it says.
“I’m thrilled to have my buddy Koe be a part of me on the Outlaw group,” HARDY stated in a press release. “I’m positive Koe and I’ll have loads of Outlaws whereas we tour collectively this 12 months.”
Wetzel says he was drawn to Outlaw Mild as a result of as quickly as he heard the title “Outlaw,” it felt prefer it was a product made for him and his followers.
“I like that it’s not pretentious — it’s beer, plain and easy,” he shares. “It’s easy, straightforward to drink and it suits the type of life-style we dwell — good instances, good music and never overcomplicating issues.”
Taking an fairness stake within the firm was vital to Wetzel as a result of he didn’t need to merely slap his title on one thing and name it a day, he says.
“Taking an fairness stake means I imagine in what we’re constructing,” Wetzel explains. “I’m not right here for a fast deal, I’m right here as a result of this model traces up with who I’m and what I stand for. If I’m gonna be a part of one thing, I need to assist form it and develop it the fitting method.”
By way of what it means now that he’s concerned with the model, Wetzel says it means “we’re about to crank this factor up a number of notches.” Wetzel anticipates Outlaw will likely be “in every single place people are out having a superb time,” together with exhibits, events and tailgates.
“We’re gonna make some noise collectively,” he provides.
As for what makes this example particular in comparison with his previous partnerships, Wetzel shares that that is totally different as a result of he’s acquired pores and skin within the recreation.
“I’m not simply displaying up for a photograph shoot or an advert spot — I’m a part of the group,” he says. “It feels extra private. It’s not nearly posting an image with a can, it’s about serving to construct a model from the bottom up that feels prefer it was made for me and my folks.”
Wetzel notes that his followers are the type of people that respect the straightforward issues: good music, good buddies and a chilly beer of their fingers.
“Outlaw suits proper into that world,” he states. “We’re all a bit tough across the edges, and this beer will get that.”
The nation artist expects the beer to “shock lots of people and actually blow up” due to its edge and no B.S.-attitude customers are in search of, he says, whereas nonetheless being an easy-drinking and laid again model. Give it time, Wetzel notes, and this beer will likely be “at each dive bar, live performance and fishing gap within the nation,” as a result of it’s simply getting began.
“That is one thing I’m happy with and I’m in it for actual,” Wetzel concludes. “Outlaw isn’t about chasing developments — it’s about creating one thing actual that individuals join with. I’ll be on the market consuming it proper alongside y’all, and I can’t wait to see the place this experience takes us.”
