Crystal Gentle, a model of The Kraft Heinz Co., Chicago, introduced the launch of Crystal Gentle Vodka Refreshers, providing an alternative choice to laborious seltzers and conventional vodka sodas.
Crafted in collaboration with Boston-based Barrel One Collective, Crystal Gentle Vodka Refreshers are a 77-calorie, zero-sugar beverage made with a mix of Crystal Gentle’s signature flavors, triple-filtered vodka and lightweight carbonation, the corporate says. Launching with two fan-favorite flavors — Wild Strawberry and Lemonade — every Vodka Refresher is developed to ship a barely fizzy beverage, it notes.
“With tens of hundreds of thousands of social media movies showcasing inventive methods to combine Crystal Gentle into cocktails, making a scrumptious lower-calorie vodka refresher was a pure step for us,” mentioned Jeremy Kross, director of beverage mixes at The Kraft Heinz Co., in a press release. “We’re bringing followers a ready-to-drink model in a brand new format — now with a light-weight, refreshing twist — providing the identical signature flavors they know and love.”
That includes a 3.8% ABV, Crystal Gentle Vodka Refreshers will hit cabinets this month at choose retailers within the Northeast U.S. area in a four-pack for $9.99, with plans for a bigger enlargement, new flavors and multipack choices in 2026, the corporate says.
