Dogfish Head is honoring the Grateful Lifeless’s sixtieth, and its personal thirtieth anniversary with a special-edition launch. The launch of the Grateful Lifeless Juicy Pale Ale sixtieth Anniversary Can, a 19.2-ounce collectible that includes the band’s official anniversary emblem, has been paired with a strong line of co-branded merchandise.
Yr-to-date, the partnership has pushed $250,000 in merchandise gross sales, with 18,000-plus models offered throughout a variety of SKUs. The gathering spans LED indicators, tin tackers, attire, tote luggage, glassware, hoodies, coasters, onesies and extra. Dogfish Head additionally debuted a limited-edition T-shirt and might cooler, that includes the Lifeless’s sixtieth anniversary branding.
The restricted version Grateful Lifeless Juicy Pale Ale sixtieth anniversary can is obtainable on the Lifeless & Firm’s three-night run in Golden Gate Park this Aug. 1-3, in addition to choose San Francisco accounts through the live performance weekend and the brewery’s Delaware areas.
