Brown-Forman introduced the U.S. launch of New Combine, Mexico’s No. 1 ready-to-drink (RTD) cocktail, it says.
Crafted and canned at Casa Herradura in Jalisco, Mexico, New Combine is made with award-winning el Jimador Blanco Tequila and presents daring, refreshing flavors impressed by the real spirit of Mexico, the corporate says. First launched in 1997 as Mexico’s authentic premixed tequila RTD, New Combine blends the satisfaction of Mexican craftsmanship with the simple comfort immediately’s shoppers love, it provides.
“New Combine is greater than only a cocktail; it’s an invite to have fun connection, taste and Mexican satisfaction,” stated Mary Beth O’Mara, USA&C model director for ready-to-drink (RTD) portfolio, in an announcement. “As Mexico’s most beloved RTD, we’re thrilled to import this genuine expertise with U.S. followers searching for an actual style of Mexico in each can.”
The U.S. launch introduces two basic and iconic cultural flavors: Paloma and Cantarito, every crafted with el Jimador Blanco Tequila and mixed with vibrant fruit liqueurs for a crisp end, the corporate notes.
The Paloma presents a mixture of tart grapefruit and clean tequila with a refined sweetness from grapefruit liqueur and grapefruit focus, it says. In the meantime, the Cantarito fuses tequila and citrus liqueur with grapefruit focus, delivering a fizzy, zesty cocktail that captures the style of this quintessential Mexican beverage, it notes.
Every 12-ounce can of New Combine comprises 5% alcohol by quantity and is on the market in handy four-packs, with a urged retail worth of $10.99. The U.S. launch begins this fall in California, Texas, Ohio, Illinois, Nevada, Arizona, the Metro New York space, New Jersey and Colorado, the corporate notes.
www.brown-forman.com
