evian pure spring water, in collaboration with Pharrell Williams and his design, innovation, and way of life product firm, Humanrace, is unveiling two limited-edition glass evian bottles. Designed by Pharrell, the bottles embody a shared dedication to a wholesome, hydrated way of life, encouraging people to prioritize their wellbeing with evian premium, pure spring water.
These limited-edition bottles, obtainable in blue and inexperienced in nonetheless and glowing choices, mark the second installment of the broader collaboration between evian and Pharrell Williams and Humanrace, following the launch of a tennis-inspired capsule assortment tied to New York’s main tennis match earlier this 12 months.
The discharge ushers in a brand new chapter in evian model’s 15-year historical past of iconic luxurious designer partnerships and is the primary time the model has supplied each nonetheless and glowing water in glass bottles ― spotlighting the significance of water as a part of the eating ritual, the corporate says.
Impressed by the evian Mountain of Youth marketing campaign, which launched earlier this 12 months, every bottle options the inscription, “That is the Fountain of Youth,” symbolizing the shared perception between Pharrell and evian that wellness begins with hydration. The glossy, colourful design displays the playful, youthful spirit of evian and aligns seamlessly with Humanrace’s imaginative and prescient of being nicely.
Williams, famend for his timeless look, reveals his secret: “Staying hydrated is prime. These bottles characterize extra than simply water — they’re a reminder that self-care could be joyful. My collaboration with evian and Humanrace will hopefully encourage individuals to embrace the small moments that contribute to our total well-being. The ‘Fountain of Youth’ phrase on the bottle is designed to begin conversations on the dinner desk and reminds us of the basic function water performs in our wellness.”
Leeni Hämäläinen, advertising and marketing director for waters (evian) at Danone, added: “We’re excited to proceed our collaboration with Pharrell and Humanrace via these limited-edition bottles, which have fun the intersection of wellness, creativity, and group — values which are central to each evian and Pharrell. We delight ourselves on partnering with cutting-edge collaborators, and Pharrell is the right inventive associate to carry our shared imaginative and prescient to life. He embodies evian ‘Reside Younger’ ethos, and we hope this partnership encourages individuals to embrace their very own youthful spirit.”
The limited-edition evian x Humanrace glass bottles might be obtainable at choose retailers and eating places throughout america beginning this month, that includes each nonetheless and glowing choices.
