Ferrand Cognac launched new packaging for core expressions 1840 Unique Components, Ambré and Double Cask, that celebrates the model’s heritage and craftsmanship. This can be a international refresh and has begun its U.S. roll out.
Ferrand Cognac is the founding model of Maison Ferrand, established in 1989 by proprietor and Grasp Blender Alexandre Gabriel. Ten generations of the Ferrand household tended grapevines, made wine and distilled cognac at their household manor in Segonzac, within the coronary heart of the Grande Champagne, premier cru de Cognac.
The manor is now referred to as Mademoiselle Manor in tribute to the final Ferrand descendant to stay there. Mademoiselle Henriette was the guardian of the household historical past and entrusted the manor and all its belongings to Alexandre Gabriel as a result of she noticed in him the identical inventive spirit and boldness of her grandfather, Elie Ferrand VIII, a pioneer in cognac-making. As an inveterate historical past buff, Alexandre has devoted greater than 30 years to exploring and preserving the savoir-faire of the venerable growers, distillers and blenders of France’s cognac appellation.
From grape to glass, the workforce of winegrowers, distillers and blenders at Ferrand Cognac oversee every step of manufacturing, with the utmost technical experience and innovation as their driving drive. Their ardour and strategy are mirrored within the new packaging design with the brand new bottle and label visually honoring custom whereas embracing modernity, the corporate says. This refresh is exterior solely, whereas the standard of the cognac stays the identical.
The next are notable packaging options:
• A wood stopper, paying homage to a barrel, symbolizes the essential function of the growing older course of in crafting Ferrand Cognac, the place within the growing older cellars, the transformation from eau-de-vie to positive cognac begins.
• The hammered glass bottle is impressed by the normal hand-hammered copper pot stills of the Nineteenth century.
• Label designs that pay homage to the previous, highlighting Ferrand’s dedication to reviving forgotten strategies and embracing custom whereas constantly innovating with modernity and experimentation.
Drawing inspiration from Nineteenth-century architectural type, the 1840 Unique Components label depicts two small angels having fun with a cocktail in a coupe, symbolizing the cocktail tradition of that period and the interval through which Elie Ferrand VIII lived.
On the Ambré label, a grape leaf symbolizes Ferrand as winegrowers and their dedication to the cultivation of outstanding grapes. Throughout the leaf there are two barrels, highlighting the significance of growing older and mixing.
The 2 casks on the Double Cask Réserve label nod to Ferrand’s historic double maturation strategies, and that the present workforce has reintroduced, maturing at the moment’s liquid in barrels that had beforehand contained one thing apart from cognac. The label design is a nod to Elie Ferrand VIII, that includes his portrait and the colourful wallpaper seen on the partitions of his workplace at Mademoiselle Manor. The intermingling of a grapevine and the tree of life represents the Ferrand household roots and the model’s deep connection to the guts of Cognac.
