Hampton Water, the premium rosé model created by award-winning music icon Jon Bon Jovi, his son Jesse Bongiovi, and famend French winemaker Gérard Bertrand, is elevating a glass to creativity, group, and tradition with the launch of its inaugural Artist Collection.
The sequence debuted this summer season and honors various creators whose values align with Hampton Water’s spirit, bringing their distinctive artistry to limited-edition labels and giving again to the communities they worth.
To launch the sequence, Hampton Water partnered with famend New York Metropolis based mostly visible artist Cey Adams. Adams served because the founding Artistic Director of Def Jam Recordings, the place he “outlined the visible tradition of Hip-Hop,” working with Run DMC, Beastie Boys, LL Cool J, Public Enemy, The Infamous B.I.G., Jay-Z, Mary J Blige, and plenty of extra. Moreover, Adams has created a number of the most recognizable logos in music and leisure together with Usher, Hot97, and Chappelle’s Present. Adams’ multidisciplinary artwork observe incorporates combined media collage, portray and drawing, and embodies creativity, ardour, and storytelling. Adams brings his signature power to the label of this collectible 2024 classic.
“We’ve at all times believed that Hampton Water is greater than a wine — it’s a life-style rooted in good occasions, nice style, and even higher folks,” stated Hampton Water Co-Founder Bongiovi, in an announcement. “The Artist Collection was born out of a need to collaborate with artists we admire, who carry one thing contemporary and significant to the desk, and nobody embodies that greater than Cey Adams. We’re proud to have a good time artistry in all varieties and use our platform to share tales that matter.”
For this debut version, Adams designed a daring, colourful label solely for Hampton Water.
“I needed to create one thing that felt joyful and expressive — a visible celebration of tradition, connection, and creativity,” Adams stated. “The design is impressed by recollections of summertime within the metropolis. I envisioned a vibrant colourful floral association surrounded by wealthy, textural magnificence. It combines my love of daring coloration and collage artwork, with the class and class of wine. It’s about honoring the craft and making one thing that feels collectible, alive, and accessible.”
Moreover, Hampton Water will donate a portion of proceeds from this launch to Metropolis Harvest, a nonprofit group devoted to ending starvation by rescuing and distributing meals to these in want. A trigger and group deeply significant to Adams, Metropolis Harvest has been serving to struggle starvation for greater than 40 years.
“Metropolis Harvest is New York’s first and largest meals rescue group. They’re doing unbelievable work. This yr alone, they’ll rescue almost 83 million kilos of meals and ship it, without spending a dime, to tons of of meals pantries and soup kitchens throughout the town,” Adams stated. “I’ve supported them for years as a result of they meet folks the place they’re, with dignity and urgency. When talking with the Hampton Water staff about giving again, Metropolis Harvest was a no brainer.”
The Hampton Water Artist Collection with Cey Adams retails for an SRP of $29.99 for a 750-ml bottle.
