Iced tea model Halfday is unveiling all-new packaging throughout its whole lineup. Together with the contemporary new look, the corporate will introduce a basic Half & Half taste, with a shock, limited-edition taste dropping this summer time.
Launching alongside a brand new model tagline and marketing campaign titled “Make a Break for It,” a nod to its intelligent and maverick spirit, the refresh goals to shock and delight Halfday’s loyal client base whereas charming a brand new era of iced tea drinkers, it says.
Halfday’s reimagined branding is designed to face out within the aggressive beverage market whereas preserving its playful tone and ethos. The brand new feel and look, which rolled out on-line and in retailers nationwide, options an up to date model of Halfday’s emblem in a daring, modernized typeface that underscores the model’s evolution. With vibrant, flavor-centric illustrations, the brand new packaging evokes a way of nostalgia for vibrant and carefree days whereas inserting renewed emphasis on key well being and dietary advantages, the corporate says.
“From day one, Halfday has been about delivering extra than simply iced tea — it’s about crafting moments of pleasure and wellness that really feel each genuine and refreshing,” stated Halfday Co-Founder Mike Lombardo in a press release. “This rebrand marks a pivotal second for us, showcasing how far we have come and the daring and modern future we’re constructing. We’re right here to redefine iced tea with gut-healthy advantages and considerably much less sugar — with out ever compromising on style.”
Halfday incorporates 6 grams of prebiotic fiber, which boosts intestine well being, an important ingredient impressed by Co-Founder Kayvon Jahanbakhsh’s well being journey. Because the model embarks on this thrilling new chapter, Halfday stays devoted to delivering each taste and wellness in each sip.
“My private expertise with ulcerative colitis was a motivating think about creating Halfday, and it continues to form our mission immediately,” Jahanbakhsh stated. “Our refreshed design is an thrilling solution to reintroduce Halfday to the beverage aisle. Whereas our look might have advanced, our dedication to delivering a better-for-you tackle a beloved basic stays unwavering. This redesign is only the start of our imaginative and prescient for Halfday as we develop into the long run.”
As a part of its rebrand, Halfday will introduce its signature GOODDAY Prebiotic Mix in each can (a mix of Cassava Root Fiber, Fructan Fiber, and Natural Agave Inulin) to incorporate extra prebiotic sources and improve the client expertise. The improved formulation additionally consists of Natural Uncooked Cane Sugar ― a substitute for Apple Nectar ― for a extra genuine “basic iced tea” taste.
“The choice to introduce our new Prebiotic Mix is in direct response to client suggestions. By barely decreasing the fiber, we’re making Halfday simpler to get pleasure from a number of instances a day with out compromising high quality or style,” Lombardo stated. “It’s all about making a better-for-you beverage that matches seamlessly into day by day routines.”
Halfday is out there on-line at Amazon, Thrive Market, and GoPuff and in main retailers nationwide, together with Complete Meals, Sprouts, Kroger, Albertsons Firms, Wegmans, Erewhon, and plenty of extra. The model has additionally secured a key distribution cope with Massive Geyser, the main impartial distributor in New York. This partnership marks a major step in establishing Halfday as a class chief within the area, it provides.
