Infinium Spirits, San Diego, Calif., introduced the acquisition of Howler Head, a Kentucky Straight Bourbon Whiskey with pure banana taste, from Monkey Spirit LLC. This acquisition represents a strategic milestone in Infinium Spirits’ journey to construct a world-class portfolio of progressive and consumer-loved manufacturers.
Howler Head has captured the hearts of whiskey lovers and adventurous spirits drinkers alike, because of its daring taste and distinctive branding. Recognized for its irreverent persona, Howler Head has grow to be a trailblazer within the flavored whiskey class. With a loyal fan base the model aligns with Infinium’s mission to champion distinctive and dynamic spirits that resonate with shoppers globally.
“We’re excited to welcome Howler Head to the Infinium household,” stated Jan Tharp, president of Infinium Spirits, in a press release. “Howler Head embodies the progressive spirit that Infinium represents, and we’re desperate to take this unimaginable model to new heights, each in the US and world wide.”
The acquisition of Howler Head comes at a pivotal second for Infinium Spirits, which continues to develop its footprint in additional than 75 international locations. With this addition, the corporate is uniquely positioned to strengthen its portfolio and ship on its dedication to deliver best-in-class, consumer-led manufacturers to market. Howler Head beforehand was distributed worldwide by Campari Group.
Infinium Spirits plans to harness its experience in model constructing, gross sales, and distribution to additional elevate Howler Head’s presence, it says. The corporate will put money into strategic advertising campaigns, expanded distribution channels, and thrilling new improvements to make sure the model’s continued development and international recognition.
This acquisition underscores Infinium Spirits’ ongoing dedication to buying and nurturing manufacturers that redefine the spirits business. By leveraging its deep business information and consumer-centric strategy, Infinium is poised to make Howler Head a standout star in its already spectacular portfolio, which incorporates celebrated names like Templeton Rye, Corralejo Tequila, Tears of Llorona, Zaya Rum and Seagram’s Vodka.
