The beverage alcohol business skilled a combined 2024 with international beverage alcohol quantity down 1% however worth up 1%, in keeping with information from beverage and alcohol information and insights chief IWSR, London.
Along with the 2024 annual information launch, IWSR introduced the launch of two new merchandise: the International Forecast Suite and On-Commerce Worth information.
The International Forecast Suite presents quantity and worth forecasts with an expanded 10-year horizon for the highest markets. Utilizing forecasts from the brand new product, IWSR expects $34 billion in beverage alcohol development within the subsequent decade throughout the business’s main markets.
IWSR’s On-Commerce Worth information presents the primary ever cross-market view of worth from a price-to-consumer perspective in on-trade venues throughout 20 key markets. The brand new product gives customers with a clear view of this essential however notoriously opaque channel.
Within the 2024 information, India stood out as a key development market, including greater than 5% in complete beverage alcohol (TBA) quantity and 9% in worth. Progress is seen throughout all classes inside the market, however most notably in beer and whisky.
TBA in Brazil grew simply over 1% by quantity in 2024 whereas worth surged by 5%. Rising sectors included premium beer, RTDs and brandy.
No-alcohol drinks continued to show robust development in 2024. No-alcohol beer quantity was up 9%, and IWSR now forecasts that it’s going to surpass ale to turn into the second largest total beer class by quantity worldwide this yr.
In an announcement, Emily Neill, IWSR chief working officer, stated: “Beverage alcohol development momentum has decisively shifted towards growing markets. Our new International Forecast Suite actually lays naked the extent of the approaching change, as the mix of demographic adjustments, shifting financial development patterns and the long-run moderation pattern in developed markets take full impact.”
