Lily Pond Group (LPG), a beverage alcohol incubator based by Jesse Bongiovi and devoted to constructing the subsequent technology of lifestyle-focused manufacturers that join with at this time’s culture-driven customers, introduced its first official companions: Hampton Water Rosé, 5 Springs Infused Bourbon and Mezcal Mezul.
These partnerships mark the launch of LPG’s mission to raise manufacturers that mix authenticity, creativity and development potential, the corporate says.
“After constructing Hampton Water from an thought right into a high-growth model, I noticed what number of unimaginable founders are on the market with an amazing basis, however seeking to develop their sources, relationships, or infrastructure,” Bongiovi says. “With Lily Pond Group, I wished to take what we’ve discovered and use that have to assist different founders deliver their visions to life. It’s about championing genuine tales and giving manufacturers the instruments to develop thoughtfully and sustainably in a extremely aggressive house.”
Based in 2024 by Kentucky native and longtime spirits government Lisa Sawyer Derman, 5 Springs Infused Bourbon blends premium barrel-aged bourbon and Bardstown spring water with fruits, botanicals, and different pure substances to create three distinctive infusions: vanilla maple, honey sage and blood orange.
Mezcal Mezul is co-founded by Jeff Cairney, José Santiago, Jordi Sastre, and Carlos Naupari. The spirit introduces a flippantly toasted, approachable mezcal mix crafted for folks exploring mezcal for the primary time, the corporate says. Made with zero components, it combines espadín agave from Oaxaca and blue weber agave from Zacatecas to supply a flexible taste profile that’s very best for cocktails but clean sufficient for sipping, it provides. The model is also dedicated to cleaner oceans and seashores and donates yearly to and actively helps conservation initiatives in partnership with World Coralition and ByeByePlastic.
Bongiovi explains that the manufacturers have been chosen as a result of they every supply one thing real and distinctive at its core.
“With Hampton Water, it’s the life-style and sense of group, and has actually been the framework for creating LPG,” he explains. “5 Springs brings a contemporary, flavor-forward twist to a basic spirit whereas staying true to bourbon craftsmanship. Mezcal Mezul is constructed on sustainability and a mission to welcome new customers into the class. What ties all of them collectively is that they every inform a narrative value sharing they usually’re led by individuals who actually care about high quality, tradition and connection.”
To help these manufacturers Bongiovi explains that LPG is taking a really hands-on method.
“Meaning serving to manufacturers with every little thing from technique and positioning to distribution, partnerships and artistic storytelling,” he says. “LPG is a platform the place founders can entry the expertise, community and infrastructure we’ve constructed whereas nonetheless staying true to their very own imaginative and prescient. Our aim is to assist them scale well and sustainably, with out shedding the soul of what made their model particular within the first place.”
Bongiovi explains that LPG focus stays on beverage alcohol as a result of that’s the place its experience and relationships are strongest, however will proceed to maintain on the manufacturers within the beverage market with a narrative to inform.
“[T]he coronary heart of Lily Pond is actually about model constructing and storytelling, and people rules apply far past the drinks class,” he says. “So, whereas we’re beginning right here, I positively see potential to discover adjoining classes down the road, whether or not that’s hospitality, life-style, or experiences that complement the best way folks join and have fun.”
