Jim Beam launched Jim Beam Sunshine Mix, its newest revolutionary bourbon, arriving simply in time to brighten the North American summer season, it says.
Crafted for daytime sipping, Sunshine Mix is a clean, gentle and vibrant twist on traditional bourbon, made with sunny social moments in thoughts, the corporate says. With bourbon drinkers increasing and Gen Z/millennials main a shift towards lighter, sessionable spirits, Sunshine Mix enters the second — bringing taste, ease and sociability to a class historically identified for depth and complexity, it provides.
Packaged in a 750-ml bottle, the 40% ABV (90 Proof) Jim Beam Sunshine Mix is accessible to buy nationwide.
www.jimbeam.com
