Jones Soda Co. introduced the discharge of Jones Zero Cola and the deliberate addition of two different zero-calorie sodas later this 12 months.
The brand new sequence marks the debut of the corporate’s mainline sodas within the zero-sugar beverage market as a part of Jones’ technique to broaden into worthwhile new progress areas, it says.
Jones Zero Cola is out there at greater than 10,000 nationwide and regional grocery shops together with Kroger in single bottles and four-packs, in addition to in 12-packs on the corporate’s web site. Jones Zero Root Beer is scheduled to launch in late Q2, and Zero Dr. Jones will convey a spicy soda to the road within the final half of the 12 months, the corporate notes.
The brand new merchandise are being launched below the corporate’s Particular Launch program, which points limited-edition flavors a number of occasions a 12 months, and are scheduled to affix Jones’ everlasting portfolio after the Particular Launch timeline expires. They may launch in Jones’ iconic 12-ounce glass bottles with photograph labels, with plans so as to add 7.5-ounce mini cans sooner or later for simple on-the-go use, the corporate says.
“The marketplace for zero-sugar drinks is predicted to greater than double by 2030 as health-conscious customers attempt to lower their sugar consumption. That presents an enormous alternative for a line extension to our craft soda portfolio,” mentioned Scott Harvey, CEO of Jones Soda, in an announcement. “We’re launching with Zero Cola as a result of cola accounts for half of the carbonated gentle drink flavors bought globally, and we totally count on all of our Zero merchandise to play an necessary function in constructing our revenues and earnings.”
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