Melbourne’s up to date journey model, July, is ready to make waves in the UK with its unique partnership with iconic retailer Selfridges. Having commenced this November, consumers can have the chance to discover and buy July’s premium baggage assortment at Selfridges’ flagship Oxford Avenue retailer and on-line. This marks a major milestone for July, representing its first foray into bodily retail throughout the UK and underlining its dedication to the market.
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For the primary time, UK prospects will be capable to expertise July’s vary of Checked and Carry-On suitcases in particular person, together with their best-selling Carry-On Mild, acclaimed because the lightest double-wheeled suitcase globally, and their heritage-style trunks, accessible in charming colors akin to Clay, Forest Inexperienced, and Sand.
July’s product line is grounded within the precept of redefining the journey expertise for a brand new technology. Their suitcases boast intelligently designed options, together with a German polycarbonate shell with sturdy rounded edges, SilentMove 360° double spinner wheels for easy manoeuvrability, and a multi-stop telescopic deal with that adjusts to the specified top with ease.
Having efficiently launched within the UK market in June 2023, this partnership signifies a step ahead in July’s presence within the UK as they develop their retail footprint and put together for upcoming product launches this season.
